- Oct 8
Rumored iPhone Air 2 would be 5.2mm thick with a bigger battery, due early 2027
Rumors point to a 5.2mm frame, a 3,500mAh battery and a second 48MP camera for the iPhone Air 2. Apple has not announced the device, and the launch is expected in early 2027.
- Oct 7
Apple and LG co-develop smart home hardware ahead of October 13 launch
Apple has partnered with LG Electronics to co-develop smart home devices, including video doorbells, thermostats, and smart locks, ahead of an expected October 13 product launch.
- Sep 30
Apple CEO John Ternus initiates engineering overhaul and management cuts to accelerate device launches
Less than a month after succeeding Tim Cook, John Ternus is restructuring Apple to eliminate middle-management layers, dismantle traditional release schedules, and speed up device development across artificial intelligence and hardware.
- Sep 21
Apple launches M6 Mac mini and M5 Mac Studio with starting prices up to $5,499
Apple released updated Mac mini and Mac Studio desktops featuring TSMC 2-nanometer M6 chips and M5 Ultra silicon, increasing base prices across both lineups following prolonged memory component shortages.
- Sep 16
Apple releases iPhone 18 Pro reviews with variable aperture camera and $100 price increase
Initial reviews of Apple's iPhone 18 Pro and Pro Max highlight a physical variable aperture lens, a 2-nanometer A20 Pro chip, and a $100 price increase across both flagship models.
- Sep 10
Apple introduces AirPods 5 with standard noise cancellation starting at $129
Apple introduced the AirPods 5 on 9 September 2026, equipping both open-ear models with active noise cancellation and opening sales ahead of an 18 September store release.
- Sep 9
Apple debuts foldable iPhone Duo at $1,999 alongside iPhone 18 Pro line
Chief executive John Ternus led his first keynote in Cupertino, introducing the company's first dual-screen foldable handset alongside the A20 Pro-powered iPhone 18 Pro series.
- Aug 28
Apple raises US streaming prices as monthly Apple TV tier reaches $14.99
Apple increased the monthly cost of Apple TV in the United States from $12.99 to $14.99, alongside a $2 monthly price bump for the Apple One bundle.
- Aug 22
Apple cuts over 200 jobs across Vision Pro and Siri teams in pivot to smart glasses
The job reductions affect approximately 100 staff in spatial computing and 100 in software as Apple redirects development toward AI glasses and generative Siri.
- Aug 4
Apple seeks injunction against OpenAI, claims 11 more ex-employees may be tied to trade secrets theft
Apple asked a federal judge for a preliminary injunction to stop OpenAI from using alleged trade secrets, and said an internal probe identified 11 additional former employees who may have witnessed or participated in the suspected misconduct.
- Jul 28
Apple launches device leasing program with Klarna, denies planned restrictions for missed payments
Apple’s new Upgrade program, in partnership with Klarna, lets US customers lease iPhones, Macs, iPads, and Apple Watches from $11.99/month, replacing previous financing options. Apple also denied that any 'restricted mode' would disable apps if payments are missed.
- Jul 28
Apple briefly tops $5 trillion valuation as AI sell-off rattles tech stocks
The iPhone maker's intraday surge to $342.89 per share pushed its market cap past the milestone, but the stock retreated as a deepening sell-off in AI and semiconductor names gripped global markets.
- Jul 26
Apple postpones smart glasses to 2027, considers removing camera to safeguard privacy reputation
Apple is now aiming to unveil its first smart glasses at WWDC in June 2027, with a release by year-end, as the company grapples with how to market a product category plagued by surveillance fears.
- Jul 23
Ford switches from Google to Apple Maps for next-generation EVs, starting with $30,000 pickup in 2027
The automaker will embed Apple's navigation directly into its Universal Electric Vehicle platform, feeding road data to its BlueCruise hands-free driving system.
- Jul 14
OpenAI's first hardware will be a screenless, movable speaker with a camera, designed as an AI companion for the home
The ChatGPT maker is developing a battery-powered smart speaker that uses a camera and sensors to understand its environment, with a launch targeted for 2027.
- Jul 10
Apple sues OpenAI over alleged trade secret theft, jeopardizing its rival hardware plans
A lawsuit filed on Friday accuses the ChatGPT maker of orchestrating a scheme to extract confidential hardware data from former Apple employees, with over 400 ex-staff now working at OpenAI.
- Jun 18
Apple CEO Tim Cook warns price hikes are 'unavoidable' as AI boom drives memory chip shortage
Outgoing CEO Tim Cook says the company can no longer shield customers from soaring memory costs, with the iPhone 18 Pro and other devices likely to get more expensive.
- Jun 16
Italy's competition watchdog opens probe into Apple's iCloud interoperability under EU digital rules
Italy's antitrust authority has launched an investigation into Apple's cloud services, examining whether the company violates EU Digital Markets Act rules by not granting third‑party providers the same access to iOS and iPadOS features as iCloud.
- Jun 9
Apple unveils Siri AI at Tim Cook's final WWDC, but EU users are left waiting
At what is likely Tim Cook's last WWDC as CEO, Apple introduced a rebuilt Siri AI assistant powered by Google's Gemini, alongside iOS 27 and new child safety tools, while confirming the flagship AI features will not launch in the European Union.
