- Aug 28
Apple raises US streaming prices as monthly Apple TV tier reaches $14.99
Apple increased the monthly cost of Apple TV in the United States from $12.99 to $14.99, alongside a $2 monthly price bump for the Apple One bundle.
- Jun 18
Apple CEO Tim Cook warns price hikes are 'unavoidable' as AI boom drives memory chip shortage
Outgoing CEO Tim Cook says the company can no longer shield customers from soaring memory costs, with the iPhone 18 Pro and other devices likely to get more expensive.
- Jun 9
Apple unveils Siri AI at Tim Cook's final WWDC, but EU users are left waiting
At what is likely Tim Cook's last WWDC as CEO, Apple introduced a rebuilt Siri AI assistant powered by Google's Gemini, alongside iOS 27 and new child safety tools, while confirming the flagship AI features will not launch in the European Union.
