- Sep 30
Apple CEO John Ternus initiates engineering overhaul and management cuts to accelerate device launches
Less than a month after succeeding Tim Cook, John Ternus is restructuring Apple to eliminate middle-management layers, dismantle traditional release schedules, and speed up device development across artificial intelligence and hardware.
- Sep 22
Qualcomm debuts 2nm Snapdragon 8 Elite Gen 6 with 5GHz cores and Extreme AI tier
Announced at the Snapdragon Summit in Hawaii, the 2nm silicon arrives in standard and Extreme configurations featuring 5GHz Oryon CPU cores, upgraded Adreno graphics, and on-device AI processing for upcoming flagship phones.
- Sep 21
Apple launches M6 Mac mini and M5 Mac Studio with starting prices up to $5,499
Apple released updated Mac mini and Mac Studio desktops featuring TSMC 2-nanometer M6 chips and M5 Ultra silicon, increasing base prices across both lineups following prolonged memory component shortages.
- Sep 16
Apple releases iPhone 18 Pro reviews with variable aperture camera and $100 price increase
Initial reviews of Apple's iPhone 18 Pro and Pro Max highlight a physical variable aperture lens, a 2-nanometer A20 Pro chip, and a $100 price increase across both flagship models.
- Sep 9
Apple debuts foldable iPhone Duo at $1,999 alongside iPhone 18 Pro line
Chief executive John Ternus led his first keynote in Cupertino, introducing the company's first dual-screen foldable handset alongside the A20 Pro-powered iPhone 18 Pro series.
- Aug 28
Apple raises US streaming prices as monthly Apple TV tier reaches $14.99
Apple increased the monthly cost of Apple TV in the United States from $12.99 to $14.99, alongside a $2 monthly price bump for the Apple One bundle.
- Jun 18
Apple CEO Tim Cook warns price hikes are 'unavoidable' as AI boom drives memory chip shortage
Outgoing CEO Tim Cook says the company can no longer shield customers from soaring memory costs, with the iPhone 18 Pro and other devices likely to get more expensive.
- Jun 9
Apple unveils Siri AI at Tim Cook's final WWDC, but EU users are left waiting
At what is likely Tim Cook's last WWDC as CEO, Apple introduced a rebuilt Siri AI assistant powered by Google's Gemini, alongside iOS 27 and new child safety tools, while confirming the flagship AI features will not launch in the European Union.
