Apple has confirmed a product event for Wednesday, 28 October, in Los Angeles, titled 'Pro and Tell'. The confirmation came on Monday, 19 October, when Greg Joswiak, Apple's senior vice president of worldwide marketing, posted a short message on X with the Apple logo being sketched in colour. He wrote:
“Can't wait to pro and tell next week.”
Invitations went to members of the press and to content creators for an in-person experience in Los Angeles that starts at 10 a.m. Pacific Time. Apple has not published an official list of devices, and it has not confirmed that the event will follow a traditional broadcast presentation. The wording mirrors the earlier Welcome Home event, and the format is expected to resemble it, with announcements on Apple's website followed by hands-on time for the media.
The headline product is expected to be a touchscreen MacBook Pro, which would be the first touchscreen Mac. Mark Gurman of Bloomberg reports 14-inch and 16-inch models with OLED displays, M5 Pro and M5 Max chips, a Dynamic Island cutout and a considerably lighter body. Apple has long resisted touchscreen laptops, and executives including new chief executive John Ternus have repeatedly criticised their practicality and ergonomics. The new model is expected to cost more than the current MacBook Pro range.
Gurman's list also includes an iPad mini with an OLED screen, a revamped speaker system and a relocated FaceTime camera. A new iMac and an entry-level 14-inch MacBook Pro are expected to run on the M6 chip, which debuted in August in the Mac mini. The Verge adds that the iPad mini's selfie camera would move to the landscape edge. Engadget reports that the showcase is said to be an all-day affair focused on the Mac and iPad.
The Welcome Home event on 13 October introduced the HomeView smart display, the HomePod mini 2 and a new Apple TV 4K. Apple has said HomeView will not be sold in the European Union for now, because Siri AI is absent from iOS there. The Pro and Tell event would mark Apple's third launch in two months, after the early September iPhone launch and the iPhone Duo, Apple's first folding device, which Ternus has overseen. Since taking over at the start of September, Ternus has reportedly pushed the company to introduce new kinds of products more quickly.
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Apple will hold its 'Pro and Tell' event in Los Angeles on Wednesday, 28 October, starting at 10 a.m. Pacific Time. Rumours point to an OLED touchscreen MacBook Pro, along with an iPad mini and M6 Macs.
AI text based on reports by Xataka, TechRadar, The Independent and other publishers. Published .