Shein to invest €500 million in Wrocław hub as EU parcel fees take effect

The expansion in Wrocław

Shein plans to invest €500 million in 2026 in an expansion of its European logistics hub near Wrocław, Poland, the company announced on Wednesday, 4 November. The group presents the project as a new phase for the facility, which it says will strengthen its capacity to store products and fulfil orders closer to European customers. Once the 2026 spending is added, Shein's cumulative investment in Poland since 2022 reaches €1 billion. The company describes the hub as one of the most technologically advanced e-commerce logistics facilities in Europe.

Capacity, robots and jobs

The enlarged site will include about 1 million square metres of warehouse space, a 25% increase in storage area. Mediafax, citing Reuters, reports that more than 6,500 autonomous robots will support restocking, sorting and order picking. The workforce is set to exceed 10,000 people by the end of 2026, with thousands of new roles in logistics, supply chain, technology and warehouse work. Shein says the expansion also draws on an ecosystem of more than 230 local Polish small and medium-sized businesses that supply goods and services to its Wrocław operations. Customers in several markets can already receive stocked products within 48 hours, and the company says the larger hub will support faster deliveries.

EU charges on small parcels

The investment comes as the EU tightens rules on low-value parcels from outside the bloc. A €3 customs duty has applied since 1 July, and a €2 processing fee has been charged since 1 November. According to n-tv, the fee applies per distinct article type in a parcel, so each shipment carries at least €2 more on top of the duties. The EU presents the measures as a way to limit competition it regards as unfair. Mediafax reports that the measures target platforms such as Shein, Temu and AliExpress in particular. The charges are also meant to cover costs at customs authorities that rose sharply after a surge in parcels in recent years.

Sales pressure behind the expansion

Shein's sales in Europe fell sharply in the second quarter of the year, and its net profit dropped 67%, according to Mediafax. The company raised prices and cut online advertising spending before the new EU charges took effect, the same report says. The expansion therefore comes while the group faces tighter customs rules and weaker results in its key market. The company was founded in China and is now headquartered in Singapore.

Polish hub background

Shein began logistics work in Poland in 2022, and the European platform near Wrocław was commissioned that year, according to 7sur7. In December 2025 the company opened a new centre near Wrocław for orders from European customers, Mediafax reports. The timeline below sets out the key dates in the Polish expansion and the parcel charges that now apply to shipments into Europe.

What comes next

The €500 million investment is planned for 2026, and the 10,000-staff target is set for the end of that year. The sources do not yet report how the €2 fee has affected order volumes in Europe.