Safety · Athens and Bucharest

Greek PPC unit Kotsovolos buys Romanian retailer Flanco for €35 million

Kotsovolos, a subsidiary of the Greek PPC group, has agreed to take full ownership of Romanian electronics and appliance retailer Flanco, which runs 150 physical stores in more than 100 cities. Completion is expected by the end of 2026, subject to regulatory approvals.

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In brief

Athens, Bucharest · Greece, Romania

The deal terms

Kotsovolos, a wholly owned subsidiary of the Greek PPC group, has signed an agreement to buy 100% of the shares of Flanco Retail S.A. from its shareholders, Iulian Stanciu (98%) and Dragoș Sîrbu (2%). The transaction is valued at an enterprise value of €35 million. Completion is expected by the end of 2026 and depends on approvals from regulators, including the Competition Council, as well as customary contractual conditions. PPC announced the agreement on Tuesday, 3 November 2026. According to HotNews, Stanciu had led Flanco for 17 years, sold his remaining shares in eMAG earlier this year, and is leaving the company he ran for that period.

Why PPC is entering retail

PPC presents the purchase as a repeat of the model it applied in Greece, where Kotsovolos was also bought by the group. The company describes the Romanian electrical and electronics market as worth €3.6 billion and says the acquisition gives it entry into that market through the country's second-largest network of physical stores. The deal is framed as part of PPC's Strategic Plan for 2026-2030, with the stated aim of building an integrated ecosystem of technology, services and energy solutions in Southeast Europe. Kotsovolos's chief executive, Christos Karagiannakis, said in a statement that the agreement strengthens the company as a regional player in Southeast Europe and exports a retail model to a market with growth prospects.

Flanco's network and reach

The Flanco network comprises 150 physical stores in more than 100 Romanian cities, with roughly 60,000 square metres of retail sales space. It also includes a third-party logistics platform of 37,500 square metres, more than 1,200 qualified employees, and over 14 million customer visits a year. PPC says physical shops still generate around 70% of sales in the Romanian market, and the Flanco network reaches more than 55% of Romanian households. Flanco will continue to develop its core IT&C and home appliance retail business after the sale.

Physical stores and Flanco reach in Romania%
Share of Romanian sales made in physical stores
70 %
Romanian households covered by the Flanco network
55 %

Data from the article text

What changes for customers

According to the announcement, Flanco's stores and logistics infrastructure will act as a last-mile platform for PPC, handling direct distribution, installation and technical interventions at customers' homes. PPC's green transition products, including residential solar installations, heat pumps, electric vehicle charging stations and smart energy solutions, will be promoted, distributed and supported technically through Flanco stores. PPC will also offer bundles combining home appliances with energy supply contracts. PPC Romania will work closely with Flanco, reproducing the joint initiatives and synergies it has built with Kotsovolos in Greece.

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