Maranello
- May 27
Ferrari's First EV, the €550,000 Luce, Sparks Market Rout and a Storm of Criticism from Former Bosses, Politicians, and the Pope
Ferrari's unveiling of the Luce, its first all-electric car, was met with an 8.4% stock crash and a wave of ridicule from a former president, politicians, and the public, who questioned its design, price, and departure from tradition.
- May 26
Ferrari unveils Luce, its first all-electric car, in a high-stakes bet on luxury EV performance
Exactly 79 years after its first historic victory, Ferrari has unveiled the Luce, its first fully electric vehicle, marking a generational technology shift for the luxury sports car maker.
