Ferrari unveils Luce, its first all-electric car, in a high-stakes bet on luxury EV performance

A historic launch in Rome

Ferrari chose Rome and the date of 25 May 2026 for the global debut of the Luce, its first all-electric car. The event took place at the Vela di Calatrava, exactly 79 years after Franco Cortese drove the Ferrari 125 S to the company's first official victory on the Terme di Caracalla circuit on 25 May 1947. The day before the public reveal, the car was presented to Italian President Sergio Mattarella at the Quirinale Palace, with Ferrari President John Elkann, Vice President Piero Ferrari, and CEO Benedetto Vigna in attendance.

A Roma Ferrari ha conquistato la sua prima vittoria con la 125 S, guidata da Franco Cortese, il 25 maggio 1947. Lo stesso giorno del 2026. Non è solo un omaggio al nostro passato, ma anche al nostro Paese: l'Italia.

Design and engineering by LoveFrom

The Luce's design was entrusted to LoveFrom, the creative collective founded by former Apple design chief Jony Ive and Marc Newson, working in collaboration with Ferrari's own Centro Stile led by Flavio Manzoni. The result is a radical departure from traditional Ferrari styling, featuring a fluid, uninterrupted form with a high beltline and a distinctive shell-shaped glass house. It is the first Ferrari with four doors and five real seats, a configuration made possible by the electric architecture. The car is over 5 metres long and offers a nearly 600-litre boot, with rear doors that open backwards. The interior combines leather, glass, and anodised aluminium with physical controls, differing from the all-digital approach of some competitors.

Ferrari Luce richiedeva una nuova prospettiva creativa. Ed è esattamente ciò che LoveFrom ha portato.

Performance and technical specifications

The Luce is powered by four independent electric motors, one per wheel, delivering a combined output of 1,050 CV. It accelerates from 0 to 100 km/h in 2.5 seconds and from 0 to 200 km/h in 6.8 seconds, with a top speed exceeding 310 km/h. A 122 kWh, 800-volt battery provides a declared range of 530 km. Despite weighing 2,260 kg, Ferrari says technologies derived from its racing experience help deliver best-in-class performance. The car features active suspension that lowers the front by 10 mm at speed, four-wheel independent steering, and a proprietary system that amplifies mechanical vibrations to create an authentic sound. Its drag coefficient of approximately 0.25 is the best ever for a Ferrari.

Market strategy and pricing

Ferrari is positioning the Luce as a vehicle for families with deep pockets, aiming to appeal to a generation steeped in technology and AI. The company sees an opportunity to expand in markets like China, where EVs are already widespread and large petrol cars face heavy taxation. The Luce will go on sale with a list price of 550,000 euros, and first deliveries are scheduled for the end of 2026, in the fourth quarter. The launch comes as competitors including Porsche and Lamborghini scale back their EV ambitions, citing weak demand.

In our client base there are many... who are still looking for something completely different, to be used in different moments of life.

Market reaction and strategic context

The stock market did not give the new model a warm welcome. Ferrari's share price fell by 6.6% to 289 euros in early trading on Tuesday following the reveal. The Luce is the culmination of a multi-energy strategy announced during Ferrari's Capital Markets Day 2022, with the company insisting that electrification is a means to expand design and performance possibilities, not a replacement for its existing thermal and hybrid engines. CEO Benedetto Vigna noted the car is the result of five years of work and represents over 60 new patents.

Siamo convinti che un'azienda dimostri la sua leadership quando ha il coraggio di osare.