- Aug 28
Apple raises US streaming prices as monthly Apple TV tier reaches $14.99
Apple increased the monthly cost of Apple TV in the United States from $12.99 to $14.99, alongside a $2 monthly price bump for the Apple One bundle.
- Jul 28
Apple launches device leasing program with Klarna, denies planned restrictions for missed payments
Apple’s new Upgrade program, in partnership with Klarna, lets US customers lease iPhones, Macs, iPads, and Apple Watches from $11.99/month, replacing previous financing options. Apple also denied that any 'restricted mode' would disable apps if payments are missed.
- Jul 23
Ford switches from Google to Apple Maps for next-generation EVs, starting with $30,000 pickup in 2027
The automaker will embed Apple's navigation directly into its Universal Electric Vehicle platform, feeding road data to its BlueCruise hands-free driving system.
- Jul 10
Apple sues OpenAI over alleged trade secret theft, jeopardizing its rival hardware plans
A lawsuit filed on Friday accuses the ChatGPT maker of orchestrating a scheme to extract confidential hardware data from former Apple employees, with over 400 ex-staff now working at OpenAI.
- Jun 18
Apple CEO Tim Cook warns price hikes are 'unavoidable' as AI boom drives memory chip shortage
Outgoing CEO Tim Cook says the company can no longer shield customers from soaring memory costs, with the iPhone 18 Pro and other devices likely to get more expensive.
- Jun 9
Apple unveils Siri AI at Tim Cook's final WWDC, but EU users are left waiting
At what is likely Tim Cook's last WWDC as CEO, Apple introduced a rebuilt Siri AI assistant powered by Google's Gemini, alongside iOS 27 and new child safety tools, while confirming the flagship AI features will not launch in the European Union.
