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How did a London salon stylist build a worldwide haircare brand?

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The salon announced: It is with heavy hearts that we share the news that our dear John passed away peacefully...surrounded by his family. He was 75, and the salon gave no cause of death.

“It is with heavy hearts that we share the news that our dear John passed away peacefully...surrounded by his family.”

John Frieda salon

The story starts in London, at House of Leonard, where Leonard Lewis trained him. His clients included Twiggy and Mick Jagger.

London

London

He opened his first salon in London in 1976. Across the years that followed he built a haircare range with US manager Gail Federici, and 1988 brought Frizz-Ease to shelves. In 2002 he sold the brand to the Japanese company Kao.

From salon chair to shelf
  1. 1976First London salon opens
  2. 1988Frizz-Ease launches
  3. 2002Sold to Kao

The deal was reported at 450 million dollars, and Frieda kept his salons.

$450M

Reported sale price, not confirmedSource: TheJournal.ie · 04.11.2026

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The story

Celebrity hairstylist John Frieda, who helped create Frizz-Ease, dies aged 75Read the article

Based on reports by