Polestar unveils Formula 2030 concept previewing next Polestar 2 and Polestar 7 design

A preview of the next Polestar models

Polestar unveiled the Formula 2030 on 10 November 2026, a four-door electric concept that the Swedish brand presents as a guide to its future design. It is the first show car developed under head of design Philipp Römers. The company frames it as a physical expression of its core values of design, performance and sustainability. The concept itself is not expected to reach series production in the medium term, but several of its elements are already confirmed for the next Polestar 2, expected in 2027, and the future Polestar 7.

Dimensions and exterior

The concept measures 4,680 mm long, 2,021 mm wide and 1,350 mm high, with a 2,780 mm wheelbase and 22-inch wheels. Its height places it below the Polestar 5 Grand Tourer. The front carries Dual Blade headlights inspired by the Polestar 3, set into an aerodynamic wing, while the rear adopts a new Single Blade light signature that is expected to appear on production cars. A LiDAR unit retracts under a cover and appears only when autonomous driving functions are active. The doors open in opposite directions, which removes the central pillar. Escobedo, head of exterior design, described the approach:

“We wanted to evolve, while respecting, the core design values we demonstrated with previous models that define the Polestar brand in such a recognizable way.”

Length4,680

Width2,021

Height1,350

Wheelbase2,780

Length

4680 mm

Width

2021 mm

Height

1350 mm

Wheelbase

2780 mm

Data from the article text

A cabin that changes with driving mode

The interior centres on a 20-inch curved driver display mounted on the steering column and a 12.2-inch central screen. Eight customisable physical controls sit below the screen, and they can be rocker switches or rotary controllers, with shortcuts programmable for favourite functions. The cabin offers three modes. In Performance, the steering wheel and driver display move closer to the driver while the central screen lowers flush with the console. In Autonomous mode, the central screen stands upright and the seat and steering wheel move further apart. Google Gemini provides a voice assistant. Juan Pablo Bernal, head of interior design, explained the balance between screens and controls:

“As a performance brand, we see a renewed focus on the driver, and so we re-balance the digital and physical.”

Links to the next Polestar 2 and Polestar 7

The Formula 2030 previews the next Polestar 2, planned for 2027, and the Polestar 7 compact SUV, due in 2028. The Polestar 7 is also planned for European production, which would expand a manufacturing network that currently covers North America and Asia. Römers told The Irish Times about the second phase of the brand's development:

“We will make Polestar commercially successful; that is what this second chapter of Polestar is all about.”

Sales pressure in Europe

Polestar delivered 44,790 cars worldwide in the first nine months of 2026, a rise of only 0.6% on the same period a year earlier. Europe accounts for about 80% of the brand's sales, yet volumes there fell 1.8% over the same period. The Polestar 7 is expected to be one of the key models for reviving sales and improving profitability. Polestar cannot sell cars in the United States, where owner Geely is Chinese, and reporting on the launch notes that banning Chinese-owned car brands has bipartisan support in Congress.