Film & Media · Madrid
Lotería de Navidad 2026 advert unveiled in Madrid on Friday, 6 November
Loterías y Apuestas del Estado is presenting the 2026 Christmas Lottery advert at a press conference at the Real Casa de la Moneda in Madrid, scheduled to start at 10:30 on Friday, 6 November.
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In brief
Jesús Huerta Almendro, president of Loterías y Apuestas del Estado, presents the 2026 campaign at a press conference at the Real Casa de la Moneda in Madrid, from 10:30.
The Sorteo Extraordinario campaign premiered on 9 July, focusing on Spanish solidarity and the shared dreams linked to the lottery.
Loterías y Apuestas del Estado is unveiling the 2026 Christmas Lottery advert on Friday, 6 November 2026. The presentation is set for the Real Casa de la Moneda in Madrid, starting at 10:30, and is being led by the agency's president, Jesús Huerta Almendro, at a press conference.
The advert follows the summer campaign that the agency launched on 9 July for the Christmas Lottery's Sorteo Extraordinario. That earlier campaign focused on Spanish solidarity, described as "abierta y generosa" (open and generous), and on the shared dreams that form around the tradition. The source notes that the advert's broadcast marks the start of the Christmas celebrations.
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