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© Variety
Film & Media·Jul 27

Canal+ Commits Nearly €1 Billion to French and European Cinema in Five-Year Pact Through 2032

The five-year deal, running from 2028 to 2032, marks an increase from the previous three-year, €480 million commitment and preserves Canal+’s ability to offer films to subscribers six months after theatrical release. The agreement was announced by CEO Maxime Saada following months of negotiations and public acrimony with the French film industry.

The deal

Canal+ will invest €980 million (nearly $1.1 billion) in French, European, and international films from 2028 through 2032 under a new five-year agreement with French cinema organizations. The sum marks a step up from the previous three-year pact, which set aside €480 million for the 2025–2027 period, and incorporates the obligations of OCS, the erstwhile rival pay-TV service that Canal+ bought in 2023. OCS had committed at least €60 million to French and European film between 2021 and 2023. Chairman and CEO Maxime Saada announced the deal on X on Monday, 27 July, describing it as a strengthening of the group's four-decade backing of the sector.

French cinema, the most dynamic in Europe and among the world's leading film industries, deserves to be supported, financed and championed.

— Maxime Saada

A contentious backdrop

The accord was forged after months of strained relations between Canal+ and parts of the French cinema community. At the Cannes Film Festival in May, a petition signed by around 600 professionals accused Vincent Bolloré, Canal+'s largest shareholder and a conservative billionaire, of extending his influence over French media and pursuing a fascist agenda. Saada struck back during a Cannes luncheon, telling producers that Canal+ would cease working with the petition's signatories. His comments sparked allegations of blacklisting from industry representatives. On 16 May, he publicly confirmed that stance, keeping the rift open until the latest round of negotiations.

We are the leading partner of French and European cinema for a long time.

— Maxime Saada

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Media chronology and streaming wars

With the new investment, Canal+ retains the ability to make films available to subscribers six months after their theatrical release, a key advantage in France's media chronology system. The arrangement ties broadcasters' financial commitments to the speed with which they can access new releases. While Canal+ solidifies its window, Netflix and Prime Video are contesting the framework before the Council of State, arguing that the current 17-month waiting period for streamers is disproportionate given their financial contributions. Saada has pressed for an even shorter gap for Canal+ Group, noting that Disney+ secured a nine-month window in return for a €35 million investment in theatrical movies.

From Cannes Clash to Five-Year Pact
  1. Cannes 2026Petition accuses Bolloré of fascist agenda; Saada tells producers group will not finance signatories.
  2. May 16, 2026Saada reaffirms decision to exclude petition signatories from Canal+ funding.
  3. Jul 27, 2026Canal+ and French cinema organisations seal five-year, €980 million investment pact.
  4. 2025–2027Previous three-year investment pact of €480 million.
  5. 2028–2032New pact runs; six-month release window preserved.

What's next

The five-year deal locks Canal+ in as the largest private backer of French cinema until 2032. It runs alongside the ongoing legal dispute between the streamers and French regulators over the media chronology, leaving open the possibility that the entire window system could be reshaped before the end of the pact. For now, the agreement cools the immediate public fallout from Cannes, though no organisation representing the petition's signatories has yet commented on the accord.

Annual Investment in French and European Cinema · million €
Previous pact (2025–2027)
160
New pact (2028–2032)
196
Previous pact (2025–2027)
160 million €
New pact (2028–2032)
196 million €
Paris
Maxime SaadaVincent Bolloré
ParisVincent BolloréMaxime Saada

5 sources

  • Canal+ Seals Landmark Pact to Invest Nearly $1.1 Billion in French and European Films
    Variety·Jul 27
  • Canal+ va investir près d'un milliard d'euros dans le cinéma français et européen jusqu'en 2032
    Le Figaro.fr·Jul 27
  • Canal+ annonce un investissement d'un milliard d'euros dans le cinéma français et européen
    Le Soir·Jul 27
  • Canal + annonce un investissement d'un milliard d'euros sur 5 ans dans le cinéma français et européen - RTBF Actus
    RTBF·Jul 27
  • Canal+ va investir un milliard d'euros sur 5 ans dans le cinéma français et européen
    Franceinfo·Jul 27

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