Rafał Brzoska calls for platform KYC rules after new deepfake scam targets his wife on YouTube

New scam targets InPost founder's wife on YouTube

InPost founder Rafał Brzoska announced on 3 October 2026 that a new fraudulent campaign featuring his wife, Omenaa Mensah, appeared on YouTube. The fabricated material falsely claimed that Mensah had died, marking the latest iteration in a sequence of deceptive online advertisements targeting the couple across global technology networks. Previous deepfake campaigns across Facebook included manipulated photographs depicting Brzoska surrounded by police officers inside a house, which redirected users toward dangerous third-party websites. The businessman condemned the continued circulation of these deceptive assets in a statement published on the social media platform X.

Once again my wife is being "killed off" today! This time on YouTube! Bastardy! There is no other option than the immediate implementation of KYC procedures for large platforms - the sprawdzamy.com team has proposed fast and effective legal changes to put an end to scams and deepfakes in Poland once and for all! Big platforms are laughing and spitting in all our faces!

Legislative proposals and the 150proc.pl initiative

To counter the spread of fraudulent promotions, Brzoska and the Sprawdzamy team called on Polish lawmakers to institute mandatory Know Your Customer procedures for large digital platforms. The reform appeal directly named Polish politicians, including Krzysztof Gawkowski, Katarzyna Pełczyńska-Nałęcz, Bartłomiej Pejo, Anna Sobolak, and Michał Gramatyka. Alongside legislative demands, the InPost head launched 150proc.pl, a dedicated website and reporting registry created to gather empirical records of scam advertisements. Under this framework, digital platforms that monetize fraudulent advertising would face financial penalties reaching 150% of the revenue generated from those promotions, with proceeds allocated directly to a dedicated compensation fund.

Disputed advertising revenue and regulatory action

The public dispute coincides with findings from a report published jointly by Brzoska and the Instrat Foundation regarding tech company revenue models. The study estimated that Meta collects up to $16 billion annually from risky advertisements globally, representing roughly 10% of its total $200 billion annual revenue alongside $60.4 billion in annual profit. In Poland specifically, Instrat calculated that fraudulent promotions generated 760 million PLN for Meta in one year, accounting for approximately 37% of its domestic revenue. Digital Poland Foundation managing director Piotr Mieczkowski stated that such revenue proportions would be prohibited in the banking and telecommunications sectors.

The published data is shocking and some people rightly call it a form of fencing, because if scams can account for up to 37% of revenue, what kind of business is that? In banks, telecoms, everywhere this is unacceptable.

Platform defense and European Commission petition

Meta rejected the findings of the Instrat study, describing the report as custom-made fiction intended to mislead the public. The company stated that it actively removes disputed promotions and invests in proprietary detection software, reporting the removal of more than 159 million deceptive advertisements worldwide over the past year. According to Meta, its internal moderation systems detected and removed 92% of those advertisements before receiving external user reports. The regulatory conflict had already escalated in August 2026, when Poland's Deputy Prime Minister and Minister of Digital Affairs Krzysztof Gawkowski petitioned the European Commission to levy a fine of approximately 1 billion PLN against Meta over deceptive ads on Facebook and Instagram.