Pier Silvio Berlusconi survives head-on collision, then leads emotional Mediaset tribute to father
MFE CEO Pier Silvio Berlusconi walked away with minor cuts and bruises after a head-on collision near Arcore on 10 June. The next evening he addressed over 1,500 employees at a Mediaset event honouring his father Silvio.
The accident
On the evening of 10 June, around 21:30, Pier Silvio Berlusconi was driving home from his office in Cologno Monzese along the provincial road between Villasanta and Arcore. His Aston Martin was struck head-on by a vehicle that had lost control at high speed, crossed into the opposite lane, and crashed into the CEO's car. The impact destroyed the front end of Berlusconi's vehicle and triggered all the airbags.
- Pier Silvio Berlusconi’s Aston Martin is struck head‑on by a car that lost control on the Villasanta–Arcore road.
- Medical personnel attend the scene; Berlusconi is found with only minor cuts and bruises.
- MFE confirms the CEO suffered minor injuries and will keep his scheduled appearances.
- Berlusconi addresses over 1,500 employees at the ‘Mediaset siamo Noi’ event in Cologno Monzese.
Aftermath and medical checks
Despite the force of the crash, Berlusconi suffered only minor injuries: a few cuts and bruises, described by sources as nothing worrying. The airbags and seatbelt are credited with preventing serious harm. The other driver was also treated for minor injuries and assessed with a yellow code. Medical personnel examined Berlusconi at the scene, and MFE confirmed he would not change his schedule.
Company event and tribute
The following evening, Berlusconi appeared at the Mediaset campus in Cologno Monzese for the event "Mediaset siamo Noi". More than 1,500 employees gathered in a large temporary structure to mark the third anniversary of the death of Silvio Berlusconi, the company's founder and former Italian prime minister. The evening mixed music, memory, and corporate pride.
Berlusconi addresses the crowd
Presented by Gerry Scotti, the CEO was asked directly about his condition. He replied:
He then rallied the audience with words of unity and encouragement.Sto benissimo. Ieri ho avuto una disavventura. Lo dico onestamente: poteva essere una tragedia. Qualcuno ha trasformato una tragedia in un miracolo. E quando si esce consci di avere vissuto dei miracoli si è più forti di prima.
A family legacy
The commemoration went beyond a memorial. Berlusconi stressed the values of dedication, passion, and people, and delivered an emotional tribute to his father:
The accident, though serious, did not derail a night that blended personal relief with collective remembrance.Noi siamo te e tu sei tutti noi. Grazie Presidente. Ti amo papà.
