Elections · Cologno Monzese

Pier Silvio Berlusconi rules out active politics for himself and sister Marina

Mfe chairman Pier Silvio Berlusconi said he and sister Marina will not take an active role in politics, while Forza Italia remains a family legacy that can still have a future.

AI text based on reports by AGI, Tgcom24, Adnkronos and other publishers. Published . How it is made

For membersThe first 30 seconds for everyone. Synthetic voice (AI).

In brief

Cologno Monzese · Italy

Pier Silvio Berlusconi, chairman and group chief executive of MFE-MediaForEurope, said on Wednesday 11 November 2026 that neither he nor his sister Marina intends to enter politics actively. He spoke to reporters at the Mediaset headquarters in Cologno Monzese, near Milan. Speculation had suggested that one or both of the children of the late former prime minister Silvio Berlusconi could take a political role and give fresh impetus to Forza Italia, the centre-right party led by Deputy Premier and Foreign Minister Antonio Tajani. Pier Silvio, 57, ruled that out, while saying the siblings remain in regular contact with Tajani and support the party financially. He put the family position plainly:

“Marina and I have no intention of entering politics actively.”

Pier Silvio Berlusconi, chairman and group chief executive of MFE-MediaForEurope

Forza Italia and the family's role

Marina, 60, chairs the family holding company Fininvest and heads the publisher Mondadori. Pier Silvio said she had been placed at the centre of developments within Forza Italia, but had simply spoken with people with the party's interests in mind. He called Forza Italia one of his father's greatest legacies, a party that can still have a future. Asked about his sister, he said the two are in complete alignment, beyond even absolute alignment, and share an interest in keeping alive what their father built. He framed that interest as belonging to entrepreneurs who believe in the values Silvio Berlusconi always championed.

Group strategy and the share price

Berlusconi said the group is moving from a national company to a multinational, with work underway in Spain, Portugal and Germany. He said integration is running faster than planned, despite a market in which very large shares of advertising go to a handful of global platforms. He called the task tough and, in part, conceptual and ethical, arguing that the group offers different value through its content and data protection. On France, he called it the missing piece of the European plan, arguing that a French network joining Mfe could benefit France, TF1 and Mfe, since size matters today. He developed the broader point:

“Consolidation is the only route for commercial generalist broadcasters.”

Pier Silvio Berlusconi, chairman and group chief executive of MFE-MediaForEurope

Asked about the stock's performance, he said it hurts him personally, because markets depend on prospects rather than the present. He pointed to Netflix, to stagnant markets, to classic publishing under pressure from web giants, and to those giants having to rethink their business models.

People, AI and personnel

Berlusconi welcomed Enrico Mentana, the veteran anchor of La7's TG, saying he has great personal esteem for him and that Mediaset's doors are always open. Asked whether Ranucci could work for Mediaset in future, he answered no. On Fabio Fazio, whose contract with Discovery expires in 2027, he said he holds real esteem for the presenter and expected that Fazio would not easily be let go once the contract ends. Open reported that no negotiation with Fazio is under way. The group also presented Mia, its AI agent, offered to all employees and linked to an AI hub serving its companies in Italy, Spain and Germany. Marcello Galli, the new human resources director, said Mediaset hired 430 people on permanent contracts in the first months of 2026. The group reorganised in July, bundling some activities at European level and prioritising internal staff, preferably young people. Luigi Berlusconi could join the next board of Banca Mediolanum, and Pier Silvio said he would be delighted, adding that he did not think a decision had been taken.

Ask about this text

Sources and context

Pollar is free and carries no ads in the text. Its members keep it going.

Support Pollar