American Express offers $700 million for TheFork in European dining push

Deal structure and rationale

American Express announced on June 15 a proposal to acquire TheFork from Tripadvisor for $700 million in cash, with completion expected by the end of 2026. The transaction aims to strengthen Amex’s dining offering in Europe, where TheFork connects users to over 50,000 restaurants across 11 countries. The acquisition follows Amex’s earlier purchases of Resy and Tock, and together these platforms would give cardholders access to around 75,000 bookable restaurants.

Dining is one of the main ways people connect with our brand. Over time, this proposed acquisition could help us enrich our differential membership model by offering cardholders more ways to discover, book, and access great restaurants, while helping our restaurant partners reach more diners and grow their business.

TheFork’s footprint

Founded in France in 2007, TheFork has grown into a leading European reservation platform, handling millions of diners and operating in markets including Italy, Spain, and France. It was previously acquired by Tripadvisor for $150 million. For the year ended March 31, 2026, TheFork generated revenue of $232 million and an adjusted EBITDA of $28 million.

With the support of Tripadvisor, we built one of Europe’s leading restaurant reservation platforms. American Express shares our commitment to innovation, service quality, and hospitality. Together we have a unique opportunity to accelerate our mission, creating even more value for restaurants and richer, simpler experiences for millions of users in Europe.

Strategic context

American Express views international dining as a key growth engine. The combined network of Resy, Tock, and now TheFork is expected to complement the company’s card business by offering membership-driven access to high-demand restaurants. The plan reinforces a trend where credit card issuers bundle lifestyle perks to deepen loyalty. The current leadership of TheFork is expected to remain in place through the closing.

Market reaction

Wall Street responded positively to the news on June 15. American Express shares climbed nearly 4%, while Tripadvisor stock rose 8%. The premium suggests investors see the divestiture as a catalyst for Tripadvisor, while Amex gains a scarce asset in the European dining tech space.

The Fox-Roku deal announced the same day underscored a busy period for media and consumer-tech consolidation.