Asha Sharma
Photo: ArthurPants, CC0 (Wikimedia Commons, cropped)
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- 3d ago
Xbox Project Helix console reportedly projected at $1,200 to $1,800, with 2028 release
Fortune's profile of Xbox CEO Asha Sharma says the console could sell for $1,200 to $1,800 unless Microsoft subsidizes it, with a handheld planned first for 2027.
- Oct 15
Xbox unveils the Nano Controller, its smallest pad, with a built-in battery at $49.99
Xbox has announced the Nano Controller, a pocket-sized pad with a rechargeable battery that goes on pre-order at $49.99 in the US and 49,99 euros in parts of Europe. US shipping is set for 4 November 2026, with wider availability following in November.
- Oct 8
Microsoft creates XP entertainment division to expand Xbox franchises into film and television
Microsoft has formed a dedicated division named XP to adapt Xbox gaming franchises into film, television, consumer merchandise, and live attractions. Former Mojang chief executive Kayleen Walters will lead the unit across four specialized divisions.
- Oct 1
Xbox CEO Asha Sharma rules out unit sale following 3,200 planned job cuts and studio shifts
Asha Sharma confirmed to The New York Times that Microsoft will retain Xbox, moving franchises like Halo to Activision while continuing a 3,200-person layoff plan.
- Sep 22
Xbox cuts 268 jobs and shifts Halo franchise development to Activision
Microsoft eliminated 268 roles across Xbox, transferred the Halo series to Activision, and consolidated multiple internal game studios as part of an ongoing restructuring.
- Jul 23
Xbox Insiders can now stream owned games free with ads as Amazon puts Luna inside Prime Video
Microsoft's Xbox Insiders can stream owned titles like Forza Horizon 6 free for one-hour sessions after watching ads, while Amazon puts Luna inside Prime Video to reach casual players.
- Jul 6
Microsoft cuts 4,800 jobs and overhauls Xbox, divesting four studios
The layoffs, representing 2.1% of the workforce, hit commercial sales and gaming hardest as Xbox CEO Asha Sharma calls the business 'not healthy' and divests four studios.
- Jun 11
Xbox CEO warns of 'reset' as Microsoft prepares significant layoffs for July
New Xbox CEO Asha Sharma told staff the division's 3% margin 'cannot continue' after spending $20 billion over five years while revenue fell by nearly half a billion dollars.
