- Oct 29
Adidas lifts 2026 profit target to 2.5 billion euros as Europe lags
Third-quarter net profit rose 53% to 706 million euros, helped by a US tariff refund, and Adidas now expects 2026 operating profit of about 2.5 billion euros. Europe, its home market, was the only region where sales fell.
- Oct 23
Laika's Wildwood opens in cinemas after 16 years, $100 million and 230 practical puppets
Travis Knight's stop-motion film Wildwood opens in cinemas on 23 October, adapted from Colin Meloy's 2011 novel and built with 230 practical puppets across 132 sets.
- Oct 19
Francken proposes 'gendarmerie 2.0' military-trained police reserve in Belgium
Belgian Defence Minister Theo Francken wants a police reserve trained by the military, placed under the Interior ministry, to handle riots in Brussels and Liège. Unions and parties are split, and the ministers say the talks are at an early stage.

- Oct 15
Barça to wear Tyler, The Creator's GOLF WANG logo on Clásico shirt
FC Barcelona and Spotify unveiled a special shirt on Thursday, 15 October, carrying the GOLF WANG mark of Tyler, The Creator for the Clásico against Real Madrid on Sunday, 25 October. The women's team is set to debut the kit a day earlier, and matchday versions are priced at 499.99 euros.
- Oct 4
Nike drops from S&P 100 after 18 years as stock falls 76% and Mbappé joins rival On
Nike has been removed from the S&P 100 index after an 18-year tenure, following a 76% stock decline since 2021, a 22% quarterly sales drop in China, and the departure of Kylian Mbappé to Swiss competitor On.
- Oct 4
Szczepan Twardoch wins 2026 Nike Literary Award and readers' prize for war novel Null
Szczepan Twardoch won the 30th Nike Literary Award on Sunday at the University of Warsaw Library for his 2025 novel Null, securing both the main jury prize of 100,000 PLN and the readers' choice award.

- Oct 3
Szczepan Twardoch receives Ambassador of New Europe award and wins Nike Readers' prize for novel Null
Author Szczepan Twardoch received the Ambassador of New Europe award on 1 October 2026 in Gdańsk and won the Nike Readers' prize on 2 October for his wartime novel Null.

- Oct 3
Mushroom pickers uncover 2,500-year-old urn and Roman coin in Mazovian forest
A couple foraging for mushrooms in Mazovia discovered a fourth-century BC burial urn and a second-century Roman silver denarius on a forest sandpile. Both artefacts have been conserved and placed on permanent display at Liw Castle.
- Oct 2
Victor Wembanyama rejects betting endorsements and criticizes NBA player promotions
San Antonio Spurs center Victor Wembanyama ruled out partnering with sports betting or prediction platforms, calling player promotion of wagering sad while peers sign lucrative deals.

- Oct 2
Nike announces $2.5 billion cost-cutting plan and job reductions as sales slide across key markets
Chief Executive Elliott Hill introduced the multi-year Pace restructuring program after quarterly revenue dropped 4% to $11.2 billion and shares fell to a 12-year low.