In brief
IUMAN, the men's line of Intimissimi owned by the Oniverse group, presents the PSG forward and 2026 World Cup final scorer as its new brand ambassador.
The Pima cotton boxers with logo cost 9.90 euros, and the navy mercerised Premium boxers cost 15.90 euros, according to ABC and La Razón.
A new role for the Spain forward
Ferran Torres, a Paris Saint-Germain forward who scored the winning goal in Spain's 2026 World Cup final against Argentina, has become an ambassador for IUMAN Intimissimi, the men's line of the Italian underwear label. El Periódico reports that the brand belongs to the Oniverse group, which also owns Calzedonia, Tezenis and Falconeri. The campaign was released as photographs and a video that the brand shared on Instagram, and El Mundo cites a brand statement describing the 26-year-old as one of the national team players who takes most care of his image. According to El Periódico and El Mundo, Torres has been an Under Armour ambassador since 2024. ABC also reports that he works with the Vichy laboratories, a deal the French company announced in the same week as the campaign.
The products and the set
In the shoot, Torres wears two boxers from the collection. One is a Pima cotton model with a logo on the waistband, priced at 9.90 euros, and the other is a navy mercerised Premium model priced at 15.90 euros, according to ABC and La Razón. El Periódico adds a ribbed tank top and a fitted short-sleeved tee, both in Pima cotton, and El Mundo describes one white pair and one black pair of boxers. The setting imitates a dressing room, with no teammates or coaches present. The campaign tagline, 'the best boxers are mine', is delivered in the first person, and the brand presents the underwear as a daily basic suited to social life as well as training.
- Pima cotton boxers with logo
- 9.9 EUR
- Navy mercerised Premium boxers
- 15.9 EUR
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Tattoos and the promotional video
The photographs show much of the artwork covering his back, including large wings, a warrior, a brain, a heart, and the English words 'Gratitude' and 'Faith'. El Periódico also lists an eye motif, a line from the Gospel of John, and the Latin phrase 'Veni, vidi, vici' with laurel leaves beside it. The promotional video shows him touching a ball next to a locker and skipping rope as a warm-up, while La Vanguardia reports that he appears shirtless in the clip shared on Instagram. Several outlets describe the images as a showcase for his physique, but the brand itself framed the campaign around comfort and basics.
Reaction and online attention
El Periódico reports that Torres said he was happy to join the brand, and ABC quotes the same remark.
“Happy to be part of this team.”
La Vanguardia reports that the new photos quickly became a trending topic on social media, a few months after the World Cup final made him a national figure. ABC cites an exclusive interview with his stylist, Nando Díaz, who said footballers have become marketing products and that a strong image is essential for attracting brands. ABC also notes that Torres has been signed by PSG since August, after leaving FC Barcelona.