Snap details $2,195 Specs AR glasses and launches cross-device AI assistant

Hardware design and standalone AR architecture

Snap presented detailed hardware specifications for its consumer augmented reality glasses, priced at $2,195, following their initial preview at the Augmented World Expo in June. The glasses function as a standalone computer that requires no tethered smartphone, compute puck, or external battery pack. Weighing 132 grams, the device is almost twice as heavy as Meta's display-enabled frames and ships in two lens widths of 47mm and 52mm. Two onboard cameras power hand-tracking controls, allowing wearers to point with an index finger, pinch to select items, or open their palm to summon the main menu. The display provides a 51-degree field of view, up from the 45 degrees featured on Snap's previous developer-focused generation, supported by a four-hour battery cycle.

Built-in applications and interactive media

The headset runs Snap OS, introducing window-anchoring capabilities that allow digital interfaces to follow the wearer across physical rooms. A built-in Snapchat application lets users capture photos by snapping their fingers or conduct video calls hands-free. Snap partnered with HBO Max and YouTube for streaming video, while a Spotify integration will arrive after the hardware launch. Interactive experiences include an Apollo 11 educational simulation, a Harry Potter feature tied to an upcoming HBO series, and a Shopify tool that lets shoppers inspect and place 3D product models in real rooms. For sports training, Snap partnered with the NBA and WNBA to display visual drill cues on physical basketball hoops, supplementing soccer and golf training modules, real-time Tripadvisor translation tools, and collaborative tabletop games like virtual dominoes.

Specs Intelligence and cross-platform AI

Alongside the hardware, Snap introduced Specs Intelligence, an assistant designed to proactively surface information across iOS, Mac, and the AR glasses. The system connects to workplace tools like Gmail and Slack, displaying daily briefings, meeting questions, and travel deadlines directly in the user's field of view. The architecture relies on local language models combined with open-source models hosted in the United States. Snap noted that connected personal data will not be used to train artificial intelligence models or target advertisements. Snap spokesperson Cassie Bumgarner described the software's underlying structure.

We regularly update the mixture of models as we continue iterating towards the best version of SPECS Intelligence.

Release timeline and software rollout

Snap opened preview access for Specs Intelligence on iOS at the Los Angeles launch event, alongside an early-access waitlist for Mac desktop users. The physical Specs hardware remains scheduled to begin shipping to buyers in the fall of 2026. The launch represents Snap's first direct-to-consumer augmented reality hardware after spending more than five years distributing developer-only prototypes.