Cristiano Ronaldo confirms production has started on his first TV series, Day 1s

The announcement

Cristiano Ronaldo announced on Instagram on Wednesday, 11 November, that production had started on Day 1s, his first television series. The three-image post shows him beside director Matthew Vaughn, while the other images reportedly show actor Damian Lewis with rapper Dave and a dressing room at Brentford. His caption, written in Portuguese, read:

“Exciting news! Production of my first television show, Day 1s, has just started. More news soon.”

The post was the first time Ronaldo spoke publicly about the project. It came less than a week after he said in an Instagram video on 5 November that he was ending his career with the Portugal national team. He is 41 and still plays for Al Nassr in Saudi Arabia.

What Day 1s is about

Day 1s is a fictional drama about British football, centred on transfers, loyalty and the dealings of player agents. Its lead character is Stanley Dalton, a fictional top agent played by Damian Lewis, who is 55. The concept comes from Darren Dein, a real British agent aged 52 who represents Thierry Henry and is one of the executive producers. The title refers to early backers, a football term for a player's longtime friends, advisers or youth coaches who supported him before his breakthrough. Ronaldo is an executive producer, and SAPO reports that a film listing shows him playing himself, although the same report says he is not the lead. No premiere date, streaming platform or episode count has been announced.

Cast and production

Thierry Henry is among the cast, according to SAPO, which describes him as a former French international. La Razón also names rapper Dave and German actress Carlotta Banat as stars. The show is produced by UR*Marv Studios, which Matthew Vaughn formed and which Ronaldo runs alongside him. Vaughn directed Kingsman and Kick-Ass, and SAPO describes the company as an independent film studio. Reports differ on how central Ronaldo will be on screen, so his exact role remains unconfirmed.

Earlier reports and open questions

In July, The Sun reported that Ronaldo would star in the series and act as executive producer. Notícias ao Minuto noted that the same report claimed filming had already started, citing a sighting of Damian Lewis at the Barnet FC headquarters in north-west London, but that claim remained unconfirmed. Ronaldo's Instagram post on 11 November is the first confirmation of the project from him.

The key dates run from the July reports to his retirement from the national team on 5 November and the production announcement on 11 November. Ronaldo promised more news soon, but no date for it has been given. Until then, the premiere window, platform and episode count remain unknown.