Rafał Brzoska launches ScamWatch AI tool and Poland seeks €250 million Meta fine

AI-powered detection system

On 27 August 2026, InPost chief executive Rafał Brzoska and Sebastian Kondracki, co-creator of Bielik.AI, announced the launch of ScamWatch, an artificial intelligence tool created to detect, document, and map organized fraudulent advertising campaigns. The software runs through the 150proc.pl web portal, where Polish internet users submit suspicious advertisements appearing across social media platforms. Multimodal artificial intelligence agents analyze individual reports, identify technical links between separate advertisements, and assemble evidence packages that document entire scam networks. The system also monitors platform response times after receiving removal requests. Brzoska's charitable foundation finances the project, which aims to provide automated verification where public authorities have faced enforcement limits.

ScamWatch has just launched. Fraudulent advertisements can now be reported on the website. The system will be continuously developed and improved by experts.

Regulatory pressure and European Commission petition

The platform launch accompanied formal regulatory action by the Polish government against Meta. On 27 August 2026, Deputy Prime Minister and Digital Affairs Minister Krzysztof Gawkowski submitted a formal request to the European Commission seeking a 250 million euro penalty, roughly 1 billion Polish zlotys, against Meta for distributing fraudulent campaigns on Facebook and Instagram. Gawkowski took action after Meta issued a response on 26 August stating that fraudulent advertising remains an internal priority, an answer the minister characterized as unsatisfactory. Brzoska noted in social media statements that Meta earns an estimated 20 million Polish zlotys per day from displaying fraudulent advertisements in Poland alone. Polish officials argue that the social media company fails to adhere to the requirements of the European Union Digital Services Act.

The 150 percent initiative and enforcement demands

Brzoska has structured ScamWatch as the second phase of his broader 150 percent campaign, which demands new financial liability standards for technology companies. The core mechanism requires platforms hosting fraudulent advertisements to pay penalties equal to 150 percent of the total revenue generated from those placements. Under the plan, collected funds would finance restitution for victims of online fraud, support non-profit organizations treating youth addictions, and maintain a public digital scam registry. The public petition supporting this statutory change gathered over 91,000 signatures within seven days, approaching 100,000 by 27 August.

We do not want another campaign that only tells people to be careful online. Education is important, but responsibility cannot be placed solely on the user. Since platforms also make money from advertisements, they must have an economic incentive to remove scams quickly and effectively. 150 percent is a simple principle: you must not profit from scams.

Scale of deepfakes and criminal accountability

The campaign follows widespread misuse of prominent public figures in artificial intelligence generated promotions, commonly known as deepfakes. In August 2026, cybersecurity experts at the Polish Financial Supervision Authority identified 20 unique fraudulent advertising templates using Brzoska's likeness, including a fabricated interview with journalist Mikołaj Kunica. Scammers also deploy synthetic video and audio replicating Brzoska's wife Omenaa Mensah, as well as Robert Lewandowski, Karol Nawrocki, Aleksander Kwaśniewski, Radosław Sikorski, and actress Pola Raksa. Brzoska announced during his press briefing that he intends to pursue criminal liability against parties who organize or facilitate deceptive commercial activities on digital platforms. Legal disputes over Meta's handling of image-based scams date back to 2019, when Australian billionaire Andrew Forrest sued the company over 28,000 unauthorized advertisements.