Ibai Llanos announced on Monday, 19 October 2026, that Netflix will carry La Velada del Año live and exclusively for three years, covering the 2027, 2028 and 2029 editions. In a post on X, he summed up the news in a few words:
“La Velada del Año x Netflix. History. 2027. 2028. 2029”
The event was created by Ibai Llanos in 2021 and has so far been broadcast mainly on his Twitch channel. The move places it on a service with international reach, which broadcasts on a fixed schedule much like traditional television, so viewers can tune in live at set times. Netflix has also acquired the audiovisual rights to the 2030 World Cup and keeps expanding its live programming.
Until now the event ran mainly through Twitch. In 2026 the sixth edition extended its distribution to YouTube and TikTok, and the 2027 edition opens the Netflix period. La Razón refers to the 2027 edition as the seventh. Ibai Llanos said the move would let the event grow without losing what makes it special, which he described as the community that makes it possible. He opened his statement by recalling the first edition:
“In 2021 we staged La Velada in a Barcelona concert hall without knowing how far it could go.”
Netflix's figures show the audience has grown quickly. The fifth edition, held in 2025, reached a peak of 9.3 million simultaneous viewers, and the average audience rose from nearly 1 million in 2021 to more than 6 million in 2026. The sixth edition took place in July 2026 at La Cartuja stadium in Seville, with more than eight hours of live streaming on YouTube, Twitch and TikTok at the same time. It reached more than 34 million unique devices.
The first edition was a far smaller affair, staged in a concert hall in Barcelona. Later editions filled some of Spain's largest venues, including the Metropolitano in Madrid, the Santiago Bernabéu and La Cartuja in Seville. The format pairs amateur boxing bouts between internet personalities with music performances, built for both in-person and digital audiences. The event grew out of Ibai Llanos's own channel, and its popularity has been tied to his name since its creation.
La Razón reports that Ibai Llanos revealed the deal on Monday 19 October through a promotional video. He first appears during a livestream, saying he is wondering how to take the event to the next level. The broadcast then cuts to a cinematic sequence in which he walks towards a boxing ring, with snippets of his earlier introductions to the event and the word "historia" repeated. The clip ends with him on the ring, flanked by several men dressed as the guards from Squid Game, with the Netflix logo on screen.
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Ibai Llanos announced on Monday, 19 October 2026, that Netflix will carry the boxing event live and exclusively for the 2027, 2028 and 2029 editions. The event has so far been broadcast mainly on his Twitch channel.
AI text based on reports by eldiario.es, europa press, El Periódico and other publishers. Published .