Meta's Muse AI agent can now place calls to US businesses for paying users

Phone calls for paying subscribers

Meta's Muse agent can now place phone calls to businesses on a user's behalf, Engadget and TechCrunch reported on 12 November 2026. The feature is limited to paid subscribers and to US businesses, according to The Verge and TechCrunch. Meta's Chief AI officer Alexandr Wang said it is meant for calls people would rather not make, such as those to a cable company, the DMV or a restaurant without online reservations. Muse can also schedule appointments, make reservations and wait on hold for the user. Before this change, only a small group of early adopters who asked the AI for access could try the feature, which was first tested in September.

Paid plans begin at $20 per month for 500 million Muse tokens per week, while heavier users can pay $100 per month for 3 billion tokens. TechCrunch notes that Google's Gemini and the startup Instinct also offer similar calling options for businesses.

500 million tokens per week20

3 billion tokens100

500 million tokens per week

20 USD per month

3 billion tokens

100 USD per month

Data from the article text

A test call without a clear AI label

Matt Schlicht, the Moltbook creator who is also a Meta Superintelligence employee, shared a recreation of a call his agent made to a Volvo dealership in October. The agent waited on hold until it had the information he needed. In that call, Muse did not explicitly identify itself as an AI agent, although it said it was calling on his behalf and transcribing the call. Engadget warns that calls of this kind can go off the rails, or end when the person on the other end realizes they are speaking with an AI. TechCrunch adds that many businesses and receptionists hang up on AI agents once they detect a non-human caller, and that AI voices are becoming harder to tell apart from real customers.

Child safety warnings over Muse Charm

TechRadar reports that Meta officially brands Muse as an 18+ productivity assistant, although the article argues it looks more like a customizable toy. Muse Charm is a reportedly two-inch wearable device with an OLED touchscreen, front and rear cameras, microphones, speakers, 5G connectivity and USB-C charging. Its central avatar, Jolly, is a pink-cheeked, Labubu-style character that users can personalize. Mark Zuckerberg describes Jolly as a fun, completely customizable character, but AI experts and children's digital safety campaigners speaking to TechRadar warn that Muse AI and Muse Charm create severe risks for children and teenagers. Cuteness researcher Joshua Paul Dale told Fast Company that cute, child-like designs stimulate pleasure centers before users can evaluate risks. The always-on microphones and ambient recording add to the concerns raised in the report.

Rollout, users and Europe

Muse first rolled out across the US and Canada in September, and TechRadar reports that it has since reached Japan and Singapore, with India to follow soon. The Times has reported that the UK is first in line for a European launch, but Meta has yet to confirm a release date. Meta says Muse has more than 10 million users, and TechRadar cites more than 1.8 million daily users across the US and Canada. The agent can carry out tasks such as shopping online, booking vacations and buying groceries. Users can now assign a dedicated email address to their agent so it can handle important emails without full access to their inbox, and Wang has said that the email address option will soon roll out to free users.