Marine Le Pen places national priority and housing reform at center of 2027 presidential bid

National priority in housing

On Sunday afternoon, 13 September 2026, Rassemblement National leader Marine Le Pen delivered a speech lasting just under an hour in her northern stronghold of Hénin-Beaumont, Pas-de-Calais. The address positioned housing reform as one of the central undertakings of her prospective five-year term for the 2027 presidential election. Le Pen asserted that French citizens must receive priority access to social housing and that personal housing allowances (APL) must be reserved strictly for French nationals. She defended this policy of national priority as a fair entitlement that applies to all citizens regardless of their skin colour, religion, origin, or place of residence.

We are going to guarantee all French people, as is practiced in all countries of the world, a natural and fair right.

Social housing reforms and building targets

Le Pen outlined a housing platform centered on three specific pillars: freeing up construction, enhancing existing housing stock, and protecting property ownership. She stated that her objective is to normalize the housing situation in France within five years by boosting construction and encouraging individual homeownership. Under this framework, public lands would be provided free of charge to property developers in return for building thousands of moderate-rent apartments. The programme also includes a national plan to convert commercial office space into residential housing. Within the social housing sector, Le Pen proposed repealing the SRU law, which imposes mandatory social housing quotas on municipal mayors. Her proposal additionally involves selling selected public housing units to French tenants and evicting delinquent families from social housing.

Environmental rules and renovation subsidies

The candidate also called for dismantling several environmental regulations and administrative standards that she argued constrain the housing market. Le Pen pledged to abolish the Zero Net Artificialization (ZAN) framework, characterizing the land-use constraint as an ideological rule. She also announced plans to remove legal restrictions linked to Energy Performance Diagnostics (DPE), ensuring that energy ratings remain purely advisory rather than determining property values or preventing rentals. To support home improvements, Le Pen proposed replacing the existing MaPrimeRénov' programme with a new scheme titled 100% Rénov.

Let us bring down regulations as long as they are not essential, reduce prolonged deadlines, simplify discouraging procedures.

The 100% Rénov mechanism would operate as a zero-interest loan accessible to all households seeking to finance renovation works, electrify residential heating systems, or install air conditioning units.

Campaign rollout and party reception

The address in Hénin-Beaumont followed a weekend of closed-door sessions held by Rassemblement National parliamentarians in Le Touquet. Le Pen presented the 2027 election as a choice between national stagnation and French renewal, aiming to generate momentum for the party's platform. However, local voter sentiment in the party stronghold reflected internal discussions regarding the party's leadership for 2027. While many residents continue to view the party as a primary political option, some local voters expressed a preference for party president Jordan Bardella, assessing that he could gather broader voter support than Le Pen.