La Séptima tops laSexta on day five as Pedro Sánchez interview hits 14.2% share

Interview on the channel's fifth day

On Monday, 9 November, La Séptima aired a 67-minute interview with Pedro Sánchez, President of the Government, in 'La última hora', presented by Javier Ruiz. The segment ran from 21:31 to 22:39 and drew 2,160,000 viewers and a 14.2% share, according to figures reported by El Confidencial and El Periódico. In its time slot the interview finished second, behind La 1 at 24.4%. The programme as a whole averaged 10.2% and 1,221,000 viewers across the evening. That lifted the channel's daily average to 5.8%, ahead of laSexta on 5.2%, and Monday was only the fifth day since the channel launched on Thursday, 5 November.

2026-11-052.8%

2026-11-062.9%

2026-11-073%

2026-11-083%

2026-11-095.8%

2026-11-05

2.8 %

2026-11-06

2.9 %

2026-11-07

3 %

2026-11-08

3 %

2026-11-09

5.8 %

Data from the article text

Audience profile and rival channels

Men made up a larger share of the interview audience (15.6%) than women (12.9%), and it performed best among viewers aged 13 to 44, where it passed 20%. Across the wider evening, the interview beat Antena 3 (8.7%), Cuatro (7.5%), FORTA (7.5%), Telecinco (5.2%), laSexta (4%) and La 2 (3.1%). Over the full day, La 1 led the ranking with 16.8%, helped by David Broncano's interview with Vox leader Santiago Abascal on La Revuelta. Antena 3 placed second with an average share of 12.7%. The chart below sets these full-day shares beside La Séptima's 5.8%.

La 116.8%

Antena 312.7%

La Séptima5.8%

laSexta5.2%

La 1

16.8 %

Antena 3

12.7 %

La Séptima

5.8 %

laSexta

5.2 %

Data from the article text

Clash with La Revuelta

On the same night, La Revuelta on La 1 hosted Santiago Abascal. That programme took a 33.6% share and 4,815,000 viewers, against 14.2% and 2,160,000 for the Sánchez interview. Abascal's appearance ran from 22:03 to 23:40, so the two broadcasts only partly overlapped and their totals are not a like-for-like comparison. Across its broadcast, La Revuelta reached 8,670,000 viewers at some point, compared with 3,568,000 for the Sánchez interview. Loyalty was higher on La Séptima at 60.5%, versus 55.5% on La 1, although the programmes ran for different lengths.

Expectations before launch

Before the launch, the channel's business plan projected 20 million of investment and losses in its first two years. José Miguel Contreras, the channel's chief executive, had said the plan assumed a 1.8% average over the first two months and did not reach a 3% share until 2028. Contreras told EFE that 1.5% on the opening day would be an excellent start, while some technicians had placed a sensible range between 0.5% and 0.8%. The opening day, Thursday 5 November, actually recorded 2.8%. The channel then held 2.9% on Friday 6 November and 3% on both Saturday 7 and Sunday 8 November.