YouTuber Książulo launches 24.99 PLN frozen pizza line across 13,000 Żabka stores in Poland

Retail launch and product specifications

Szymon Nyczke, known online as Książulo, launched his first commercial food product, MUALA Pizza, across Poland through the Żabka convenience store network. Żabka confirmed that the official nationwide release is scheduled for 7 October 2026 across more than 13,000 locations. Stock arrived early at several branches on 6 October, where individual items retailed for 24.99 PLN. The frozen product is available in two American-style thick-crust varieties named Fat Cheese and Fat Peppa. Fat Peppa combines pepperoni with tomato sauce, while Fat Cheese features cheddar, mozzarella, and jalapeño peppers over a cheese sauce base. In-store preparation using Żabka specialized ovens takes four minutes per pizza, compared to just over two minutes required for the chain's standard frozen pizzas.

Manufacturing origins and recipe scrutiny

The product's ingredients and manufacturing setup drew immediate scrutiny from reviewers following the initial release. Packaging details show that production was handled by the Slovak food manufacturer MINIT Slovakia under license from the company Quality Prime. Kamil, a content creator from the Pomysłodawcy channel, conducted an ingredient breakdown of both available varieties. The Fat Cheese variety contains sodium phosphates, modified starch, guar gum, xanthan gum, synthetic flavorings, and potassium sorbate as a preservative. For the Fat Peppa variety, the pepperoni sausage contains sodium nitrite, while the dough in both versions uses baking improvers along with mono- and diglycerides of fatty acids. Reviewers noted that earlier celebrity frozen pizzas, such as those released by culinary host Robert Makłowicz, used simpler ingredient formulations.

Backlash over branding and consistency

The product debut represents Nyczke's first commercial product partnership after building a following around independent restaurant reviews. Online commentators pointed to statements from June 2026, when Nyczke criticized a Biedronka discount pizza endorsed by Makłowicz for having an overly thick crust and insufficient toppings. The application of Nyczke's personal quality seal, MUALA, to an externally manufactured frozen item drew critical reactions from longtime followers who viewed the seal as a standard reserved for top-tier dining establishments. In an interview with Fakt, reviewer Kamil expressed concern over the credibility of the quality emblem:

Placing this logo on a mass-produced frozen product makes the symbol risk losing its character.

He also shared his reaction to the launch:

I would say that this is altogether a MUALAstrofe.

Commercial growth and online career

Nyczke began his digital career in 2012 as a teenage vlogger before pursuing music and establishing his food-review format four years ago. His popularity expanded through unvarnished reviews of kebab shops and local diners, which he evaluated strictly from the customer perspective without accepting paid sponsorships from restaurants. This approach generated millions of views and significant financial returns for his production business. In September 2026, Nyczke acquired a new Porsche 911 Turbo S valued with optional equipment at over 1.5 million PLN. His earnings and public profile previously received attention in Polityka from satirist Kuba Wojewódzki, who cited Ferry Porsche's remark about building a custom vehicle when an ideal alternative was unavailable.