Youtuber Książulo to launch 25 PLN frozen pizza in 13,000 Żabka stores

Product launch and rollout

Polish food reviewer Szymon Nyczke, known online as Książulo, will launch his own frozen pizza line under the MUALA brand on 7 October 2026. The product will roll out across more than 13,000 Żabka convenience stores in Poland. The product range consists of two versions: Fat Peppa, prepared in an American deep-pan style with 110 grams of cheese and pepperoni made with salami from Hungary, and Fat Cheese, topped with cheddar, mozzarella, and jalapeño peppers. Both variants weigh 546 grams and retail at 24.99 PLN each. According to industry reports, recipe development lasted over a year before retail release, and pre-launch testing involved 70 participants selected from several thousand applicants.

Audience reaction and commercial structure

The upcoming launch prompted critical discussion on social media following an 80-minute behind-the-scenes video released on 4 October 2026, which recorded over one million views within hours of publication. Viewers criticized the commercial arrangement, pointing to Nyczke's career as an independent reviewer who evaluated dining spots with his MUALA sticker while repeatedly pledging never to accept food sponsorships. Critics also questioned the pricing structure: at 24.99 PLN, the product costs 5 to 6 PLN more than regular store offerings, where standard frozen pizzas sell for 19.99 PLN and Margherita costs 18.99 PLN. In Wrocław, restaurant brand Pasibus responded online by pointing out that their full burger combo sells for the equivalent price. Nyczke rejected claims of a promotional sponsorship in his video.

I would like this to be clear: this is not an advertising partnership with Żabka. This is not a promotion of Żabka. I mean, well, indirectly it is, but it is really my product, to which I own the rights, which I simply decided to release to Żabka. This is not an advertisement for their product, their food. It is simply my product.

Nutritional profile and composition

Nutritional assessments published ahead of the launch examined the calorie and sodium density of the pizzas. Packaging specifications for the 546-gram Fat Peppa show a total of roughly 1,780 calories, 76.4 grams of fat (including 28.4 grams of saturated fat), and 9.3 grams of salt. Calculated per 100 grams, Fat Peppa delivers 326 calories and 1.7 grams of salt, compared to 249 calories and 1.2 grams of salt in competing product Guseppe Salami. The Fat Cheese version contains 2.1 grams of salt per 100 grams, while standard Żabka pepperoni pizza contains 1.3 grams and Hortex frozen pizza contains 1.2 grams.

Bartłomiej Szkutnik from the Fit Recenzje project, who has tracked nutritional data in commercial foods since 2018, described the products as carrying exceptionally high fat and sodium levels relative to standard frozen market selections, while emphasizing dietary moderation over total avoidance. Consumers can heat the pizzas in-store in Żabka ovens or bake them at home for 10 to 14 minutes in an oven preheated to 210°C using convection and top-bottom heating.