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Listen to the article3 min, read by a synthetic voice

In brief

  • Kylie Jenner wore the Fantasy Bra on the runway on Sunday, 18 October, in Los Angeles, the first appearance of the piece since 2018 according to the reports.

  • Most reports value the Jacob & Co. piece at $50 million, while EL MUNDO gives 44 million euros, with 4,410 natural diamonds and a 75.54-carat yellow centre stone.

  • Romee Strijd said on TikTok she was not selected, and the brand said her exclusion was communicated to her representatives on 6 September.

Los Angeles
Los Angeles
Los Angeles · United States
How it came to this
  1. 1996Claudia Schiffer begins the Fantasy Bra tradition
  2. 2018Elsa Hosk wears the Fantasy Bra on the runway
  3. 18 OctKylie Jenner debuts in the Fantasy Bra in Los Angeles

Kylie Jenner's debut

Kylie Jenner walked the runway at the Victoria's Secret Fashion Show on Sunday, 18 October, in Los Angeles, wearing the Fantasy Bra after eight years away from the show. Her outfit combined white feathered wings with a high-cut matching bottom and sheer white lingerie shorts. Her partner Timothée Chalamet and her mother Kris Jenner watched from the front row and cheered as she passed. The bra was first modelled on the runway by Elsa Hosk in 2018. Jenner is 29 years old, according to El Periódico.

The bra and its stones

The Fantasy Bra was designed by Jacob Arabo, founder of the jewellery house Jacob & Co., in collaboration with the lingerie brand. Its design draws on the house's Rare Touch collection of flexible precious-metal structures that move with the body. Jacob & Co. says the piece contains 4,410 natural diamonds, with a 75.54-carat Fancy Vivid yellow diamond at its centre, surrounded by 4,409 diamonds totalling 1,373 carats. It also carries 3,218 individually designed crystals, and 15 artisans spent more than 1,000 hours on the piece. Most reports put its value at $50 million, while EL MUNDO gives 44 million euros. El Periódico puts the estimated value of the yellow diamond alone at 22 million.

Backstage controversy

The casting drew criticism before the lights came up. Romee Strijd, one of the brand's most popular angels, posted a tearful video on TikTok about not being selected after months of preparation. The brand told Vanity Fair that her exclusion had been communicated to her representatives on 6 September. Lais Ribeiro's absence also drew criticism from fans, and some called for a boycott. The debut of Natalia Bryant, daughter of the late basketball player Kobe Bryant, reopened debate about so-called 'nepo babies', young models whose careers are helped by famous surnames. Part of the audience questioned why the brand favoured media faces while leaving out models with long runway careers.

The show

The show returned to Los Angeles after several years in New York, and Bella Hadid opened the runway in a colourful floral look. Adriana Lima has walked more Victoria's Secret shows than anyone else, 21 according to LaSexta, followed by Alessandra Ambrosio with 20 and Candice Swanepoel with 14.

Victoria's Secret show appearances by modelshows
Adriana Lima21
Alessandra Ambrosio20
Candice Swanepoel14
Adriana Lima
21 shows
Alessandra Ambrosio
20 shows
Candice Swanepoel
14 shows

Data from the article text

Adam Selman, the show's executive creative director, described the lineup on the pink carpet before the event.

“So you'll see Spring, Summer, Autumn, Winter one and Winter two, with PINK in the middle.”

Adam Selman, executive creative director of the Victoria's Secret Fashion Show

The performers included Megan Moroney, Tate McRae, KATSEYE and Megan Thee Stallion. KATSEYE performed their hit "Pinky Up" during the PINK segment, and McRae shared the catwalk with Gigi Hadid at one point.

A runway tradition

According to La Vanguardia, the Fantasy Bra tradition began in 1996 with Claudia Schiffer, and later models included Tyra Banks, Heidi Klum, Gisele Bündchen, Miranda Kerr and Elsa Hosk. The show has been staged in London, Paris, Shanghai and Cannes since its debut in 1995, but New York has remained its long-time home. That makes the Los Angeles date a relatively rare stop for the production.

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Sources and context

  • EL MUNDO2 h agoKylie Jenner's 44 million euro bra and other great moments from the iconic Victoria's Secret showEl sujetador de 44 millones de euros de Kylie Jenner y los otros momentazos del icónico desfile de Victoria Secret · original in Spanish
  • europa press3 h agoKylie Jenner surprises at the Victoria's Secret show with the...Kylie Jenner sorprende en el desfile de Victoria's Secret con el... · original in Spanish
  • El Periódico3 h agoThe 10 moments of the controversial 2026 Victoria's Secret show: excluded models, “nepo babies” and Kylie Jenner's $50 million braLos 10 momentos del polémico desfile de Victoria's Secret 2026: modelos excluidas, 'nepo babies' y el sujetador de 50 millones de Kylie Jenner · original in Spanish
  • The Independent3 h agoKylie Jenner wears $50m Fantasy Bra in Victoria's Secret Fashion Show debut
Kylie Jenner
Media personality and businesswoman who debuted in the Victoria's Secret Fashion Show in the Fantasy Bra
Timothée Chalamet
Actor and Kylie Jenner's partner, who watched the show from the front row
Kris Jenner
Television personality and mother of Kylie Jenner, who attended the show
Adam Selman
Executive creative director of the Victoria's Secret Fashion Show
Jacob Arabo
Founder of the jewellery house Jacob & Co., who designed the Fantasy Bra with the lingerie brand
Romee Strijd
Victoria's Secret model who said she was not selected for the 2026 show
Bella Hadid
Model who opened the 2026 Victoria's Secret Fashion Show
Adriana Lima
Victoria's Secret model with the most show appearances, 21 according to LaSexta
Elsa Hosk
Swedish model who first wore the Fantasy Bra on the runway in 2018
Natalia Bryant
Daughter of the late basketball player Kobe Bryant, who made her runway debut at the 2026 show

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Published today at 08:40.

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Text generated by AI from the reports of the publishers listed and checked automatically, with no human editor. How Pollar is made

In this text

Kylie Jenner's debutKylie Jenner's debutThe bra and its stonesThe bra and its stonesBackstage controversyBackstage controversyThe showThe showA runway traditionA runway tradition

Based on reports by

EL MUNDO, europa press, El Periódico, The Independent, LaSexta, LaVanguardia

List of sources

Food & Fashion · Los Angeles

Kylie Jenner debuts in Victoria's Secret show wearing $50 million Fantasy Bra in Los Angeles

Kylie Jenner walked the Victoria's Secret Fashion Show runway in Los Angeles on Sunday, 18 October, wearing the Fantasy Bra, which returned after eight years away and carries 4,410 natural diamonds.

Ask about this text

AI text based on reports by EL MUNDO, europa press, El Periódico and other publishers. Published today at 08:40.

Ask your own question
How many diamonds are in the Fantasy Bra?
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How it is made