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For membersThe first 30 seconds for everyone. Synthetic voice (AI).

In brief

  • The Dublin Rape Crisis Centre took down three We-Consent videos from its social media channels after criticism of one advert showing grandparents hugging grandchildren.

  • Jim O'Callaghan said the video was inappropriate and demeaning to grandparents and does not represent the views of the Government.

  • The We-Consent campaign is backed by the Department of Justice, CUAN and the Department for Children, Equality, Disability, Integration and Youth, and opposition voices such as Fine Gael Senator Gareth Scahill questioned the use of public money.

Dublin
Dublin · Ireland

What the advert showed

The Dublin Rape Crisis Centre (DRCC) produced the advert as part of its We-Consent campaign on consent education in Ireland. It shows two grandparents hugging a young boy at the front door, while a teenage girl standing behind him looks uncomfortable as they approach her for a kiss. The clip ends with the line "Not everyone wants a hug. Even from the people who love them." Sources differ slightly on the exact wording of the closing message, so the reported lines should be read as paraphrase.

Backlash and ministerial response

The clip drew sharp criticism online, with some commentators calling it "woke nonsense" and objecting that the campaign is funded by the Department of Justice. Justice Minister Jim O'Callaghan, a Fianna Fáil politician whose department funds the campaign, said the video "does not represent the views of the Government".

“It was both inappropriate and demeaning to grandparents and has been removed by DRCC following my officials engagement with them.”

Jim O'Callaghan, irish Minister for Justice and Fianna Fáil politician

O'Callaghan also said that having loving grandparents in a child's life is an incredibly positive thing. Aontú leader Peader Tóibín called the advert "bonkers" on RTÉ's David McCullough programme and said the state "owes grandparents an apology". Fine Gael Senator Gareth Scahill said public money had been used for an advert that was ill-thought out and at worst offensive to older people.

The DRCC response

The DRCC said that We-Consent is a long-term prevention campaign aimed at raising awareness and practice of consent in Ireland. The centre said it created three videos based on the principle that personal boundaries should be respected from an early age. It removed all three videos from its social media channels while it reflects on whether they are having the intended effect, and said it would not comment further until a review is complete.

“We are going to remove the videos from our social media channels while we reflect on whether they are having the positive effect we want them to have.”

Dublin Rape Crisis Centre

Funding and next steps

Beside the Department of Justice, the campaign is supported by the Department for Children, Equality, Disability, Integration and Youth and by CUAN, the agency for domestic, sexual and gender-based violence. Sources report that all three bodies were approached for comment. The DRCC's review of the videos has no set outcome in the articles.

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Sources and context

  • Notícias ao Minuto2 h agoConsent? Ad urging grandparents not to hug grandchildren is removedConsentimento? Anúncio que instava avós a não abraçarem netos é eliminado · original in Portuguese
  • Adnkronos3 h agoAnti-rape spot “attacks” grandparents, storm in IrelandLo spot contro lo stupro 'attacca' i nonni, bufera in Irlanda · original in Italian
  • Stirile ProTV3 h agoA campaign urging grandparents to ask for grandchildren's consent before hugging them has sparked controversy in Ireland. VIDEOO campanie care îi îndeamnă pe bunici să ceară acordul nepoților înainte de a-i îmbrățișa a stârnit controverse în Irlanda. VIDEO - Știrile ProTV · original in Romanian
  • TheJournal.ie3 h agoCareful Now: The grandparents' consent ad got it wrong, but the message still matters
Jim O'Callaghan
Irish Minister for Justice and Fianna Fáil politician whose department funds the We-Consent campaign
Peader Tóibín
Aontú leader who criticised the advert on RTÉ
Gareth Scahill
Fine Gael senator who criticised the publicly funded advert

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Published today at 15:25.

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Text generated by AI from the reports of the publishers listed and checked automatically, with no human editor. How Pollar is made

In this text

  1. 1What the advert showedWhat the advert showed
  2. 2Backlash and ministerial responseBacklash and ministerial response
  3. 3The DRCC responseThe DRCC response
  4. 4Funding and next stepsFunding and next steps

Based on reports by

Notícias ao Minuto, Adnkronos, Stirile ProTV, TheJournal.ie, BBC, The Telegraph, RTE.ie, Irish Independent

List of sources

Health & Education · Dublin

Irish consent ad showing grandparents hugging grandchildren pulled after justice minister criticism

The Dublin Rape Crisis Centre removed three videos from its We-Consent campaign after Justice Minister Jim O'Callaghan called one of them inappropriate and demeaning to grandparents. The advert, which was publicly funded, had drawn criticism online and coverage in the New York Post.

Dublin

Ask about this text

AI text based on reports by Notícias ao Minuto, Adnkronos, Stirile ProTV and other publishers. Published today at 15:25.

Ask your own question
Which government departments funded the We-Consent campaign?
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