Good Good Golf and Callaway delete ad depicting violence against woman

Commercial withdrawal and online criticism

Golf media group Good Good Golf and equipment company Callaway Golf deleted a collaborative advertisement from their digital channels late Friday following accusations that the production depicted violence against women. The commercial featured Good Good co-founder Garrett Clark alongside professional golfer Alexis Miestowski, who regularly creates content for the channel. In the promotional sketch, Miestowski reaches out toward a newly introduced Callaway driver before Clark charges across the scene, pushes her directly to the floor, and delivers a line while she remains on the ground.

Do not touch my new driver.

While both official accounts removed the video late Friday, recorded copies of the footage continued to circulate across social media platforms over the weekend. Viewers and commentators condemned the advertisement for making light of physical violence against women. On Saturday, Good Good issued a public statement across its social media channels, including X, addressing the public backlash and retracting the marketing material.

We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward.

Statements from Callaway Golf and the PGA Tour

Equipment manufacturer Callaway Golf, which entered into a brand partnership with Good Good in 2023, responded to the controversy by endorsing the removal of the promotional clip. The equipment maker noted that it intends to continue working alongside the creator group to foster inclusivity across the sport.

We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf.

The PGA Tour also issued a statement regarding the deleted advertisement. Tour officials stated that the organisation believes in golf's ability to unite people and foster an open, welcoming environment. The PGA Tour stated that it does not condone violence in any form, adding that the deleted video did not align with its values or its organizational commitments to respect and inclusivity.

Channel development and tournament sponsorship

Good Good Golf originated as a YouTube channel in 2020 and has grown into one of the largest digital media enterprises in golf, accumulating 2.13 million subscribers on the video platform. The creator group produces videos centered on golf matches and skill challenges featuring a roster of eight men and four women. Over the years following its launch, the company expanded its commercial operations to include apparel lines, golf equipment merchandise, and dedicated made-for-television programming.

The media group expanded its ties to elite professional golf by becoming the title sponsor of an official PGA Tour event. The organisation is scheduled to host the Good Good Championship in Austin, Texas, from 12 November to 15 November as part of the FedEx Cup Fall schedule. The sponsorship forms part of the PGA Tour's broader strategy over recent years to collaborate with digital golf creators and engage their online audiences.