Business · Bucharest and Jilava

Black Friday 2026 in Romania: eMAG and banks prepare offers for Friday, 6 November

eMAG expects 1.04 billion lei in sales and has more than 1.8 million products on offer when its one-day campaign starts on Friday, 6 November. Several Romanian banks run parallel campaigns from 3 November.

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In brief

Bucharest, Jilava · Romania

How it came to this

6 NovBlack Friday day, with eMAG deliveries starting
7 NovCustomers can collect large orders at the Jilava warehouse
21 NoveMAG expects all campaign orders to reach customers

Dates and timing

eMAG's Black Friday 2026 falls on Friday, 6 November, and the campaign runs within a single day. The retailer has not officially announced a start time, although its discounts began after 7.00 in previous years. Over the past 14 years its start hour ranged from 6.50 to 8.20, and in 2025 it began at 8.07. Chief executive Tudor Manea said the company expects to begin earlier this year.

“This year, everything is better tested and I think we will start earlier than 8.00 o'clock.”

Tudor Manea

What eMAG is offering

eMAG promises more than 1.8 million products at the lowest price of the year, along with offers on holidays, festival tickets, car and gold vouchers and private flights. Phones are a headline category, with the iPhone 16 128GB priced at 3,499.99 lei and the iPhone 17 Pro Max 256GB at 6,199.99 lei. The Google Pixel 11 256GB is listed at 3,959.99 lei and the Samsung Galaxy A57 at 1,599.99 lei. Laptops include a 13-inch MacBook Air with M5 at 5,899.99 lei and a 15.6-inch Acer model at 749.99 lei. The retailer lists more than 50,000 festival tickets from one leu and more than 47,000 nights of accommodation with discounts of up to 55%. A new feature this year is 100 private flight packages.

Selected eMAG Black Friday 2026 priceslei

Data from the article text

Payments and delivery

Eligible customers can pay in 12 interest-free instalments through eMAG Wallet, for purchases up to 10,000 lei. Credit cards from partner banks allow up to 36 interest-free instalments, depending on the conditions that apply. Deliveries start on 6 November, with more than 500,000 products expected to leave eMAG warehouses in the first 24 hours. All campaign orders are expected to reach customers by 21 November. From 7 November, customers buying larger items can collect their orders in person at the Jilava warehouse.

Banks join the campaign

ING Romania runs its eighth ING Black Friday edition from 3 to 12 November 2026, for individuals and entrepreneurs. Its credit card holders can get up to 32 interest-free instalments at merchants including eMAG, Flip.ro, Carrefour and Dedeman, plus 10% cashback at selected partners in ING Bazar. Personal loans from ING come with rate cuts of up to one percentage point. Banca Transilvania holds its Bank Friday on 6 November, with more than 40 offers and a full list published on its website from 00:00 that day. Customers who pre-register between 26 October and 5 November enter a draw for one of three iPhone 18 Pro phones. BCR, BRD and CEC Bank also run Black Friday campaigns, with terms that differ by product.

Sales expectations

eMAG expects Black Friday 2026 sales of 1.04 billion lei, compared with 986 million lei last year, according to figures the company presented. A Kantar study presented by eMAG found that more than 56% of Romanians who know about Black Friday intend to buy something. The average planned budget is nearly 3,600 lei, up from about 3,300 lei in 2025. Google data show that searches for banking and consumer credit rose 262.1%, while health and pharmacy searches rose 149.7% and streaming searches rose 90.1%. Searches with more than six words grew 160% in 2025 compared with 2022.

eMAG Black Friday sales, 2025 and 2026 estimatemillion lei

Data from the article text

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