Early Black Friday deals cut AirPods Pro 3 to $199 and Apple Watch Ultra 4 to $699.99

Early deals ahead of Black Friday

Retailers have started cutting prices on Apple products weeks ahead of Black Friday, which falls on Friday, 27 November 2026. MacRumors says its list covers the best prices available at the time of writing, and it warns that deeper discounts could appear later in the month. The most notable reductions cover AirPods, Apple Watch Ultra models, MacBook Air laptops, the Mac mini and the AirTag 2. Amazon, Best Buy, Target and Walmart are among the retailers named in coverage of these offers.

AirPods and headphones

The AirPods Pro 3 are listed at $199 against a regular $249 in a 9to5Mac roundup, while Wired reports 20 percent off the same earbuds at Amazon, Target and Walmart. The AirPods Max 2 fall to $449 from $549, and Wired says the $100 cut makes the over-ear headphones easier to justify. Wired's reviewer does not expect these prices to rise again before Black Friday. Wired also notes that the AirPods Pro 3 are the first AirPods rated IP57 against dust, sweat and rain. In ZDNet's lab tests, the AirPods Pro 3 and Sony WF-1000XM6 delivered the strongest noise cancellation among the earbuds tested this year.

Watches, Macs and tags

The Apple Watch Ultra 4 has dropped to $699.99 at Amazon from $799, a match of its all-time low according to MacRumors. Amazon also offers a $99 discount on one Milanese Loop model. Best Buy lists a collection of Apple Watch Ultra 3 models at $549.00, down from $799.00, which MacRumors calls a new all-time low for those models. The AirTag 2 1-pack is listed at $23, down from $29, on Amazon. In 9to5Mac's list, the 13-inch M5 MacBook Air with 16GB and 1TB is at $1,349, down from $1,599, while the M6 Mac mini with 16GB and 256GB is at $780, down from $899.

How AirPods prices changed

Engadget argues that AirPods have avoided the steep price increases seen across much of the tech market over the past decade. The original AirPods reached shelves in December 2016 at $159, and the second-generation model arrived in March 2019 at the same price, with a $199 option that added a wireless charging case. The third generation, released in October 2021, cost $179, and the third-generation model was the only time Apple kept selling the previous generation alongside it, with AirPods 2 dropping to $129. AirPods 4 started at $129 when it launched in September 2024, and Engadget reports that the AirPods 5 arrived in September 2026 at the same $129 baseline with a $149 model.

Original AirPods (Dec 2016)159

AirPods 2 (Mar 2019)159

AirPods 3 (Oct 2021)179

AirPods 4 (Sep 2024)129

AirPods 5 (Sep 2026)129

Original AirPods (Dec 2016)

159 $

AirPods 2 (Mar 2019)

159 $

AirPods 3 (Oct 2021)

179 $

AirPods 4 (Sep 2024)

129 $

AirPods 5 (Sep 2026)

129 $

Data from the article text

Other retail sales

REI's Holiday Sale runs through 23 November, and The Verge says members can use promo code HOLIDAY2026 to save 20 percent on one full-price item plus 20 percent on one REI Outlet item. The Garmin Vivoactive 6 is back at its all-time low of $249.99, $50 off at Amazon, Walmart and REI. The Garmin Lily 2 Active is $249.99, $50 off and its lowest price to date at REI, Amazon and Best Buy. The Wahoo Kickr V6 Smart Trainer costs $679.99 at REI, $170 off. Wired points to 50 percent off select older Sony headphones in its early Black Friday roundup.