Bose announced the acquisition on Wednesday, 21 October, and Skullcandy will stay a separate brand within its Premium Consumer Audio business, based in Park City, Utah. The financial terms were not disclosed.
Skullcandy has used Sound by Bose technology since 2025, starting with the Method 360 ANC earbuds, which officially cost 119.99 euros in Europe.
Lila Snyder told WIRED that Skullcandy gives Bose access to customers it is largely missing with its own brand, including in sports, gaming, music and fitness.
Bose announced on Wednesday, 21 October, that it has acquired Skullcandy, the lifestyle audio brand known for headphones, earbuds and portable speakers. The companies did not disclose the financial terms. Skullcandy will remain a separate brand inside Bose's Premium Consumer Audio business and will stay based in Park City, Utah, where it was founded. The joint release says future products will draw on Bose's sound engineering alongside Skullcandy's design work and its ties to its community. As of the latest reporting, no changes to Skullcandy's leadership or staff had been announced.
Bose CEO Lila Snyder said the company's private ownership gives it room for long-term investments in brands it believes in.
“As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that.”
Bose and Skullcandy have worked together since 2025 under Bose's Sound by Bose licensing program, in which Skullcandy designs the products and Bose works on the audio side. The first product in the partnership was the Method 360 ANC earbuds, officially priced at 119.99 euros in Europe, and the Method 540 ANC followed at 139.99 euros. The Crusher 1080 ANC headphones, priced at 249.99 euros, added Bose's QuietControl noise cancellation and head-tracking spatial audio to a Skullcandy over-ear model. Brian Garofalow told WIRED in July that the company was not especially strong at engineering innovation, pointing instead to its ability to build community around board sports. Skullcandy's CEO framed the acquisition as a positive step for the brand and its customers.
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“We believe this is a win for Skullcandy and our fans.”
In an interview with WIRED, Snyder explained that the purchase is aimed at customers the Bose name has not reached.
“Skullcandy gives us access to a customer base that we think we're largely missing with the Bose brand.”
Engadget said Skullcandy has inroads into sports, gaming, music and fitness, areas where Bose has less presence, and suggested the brand could reach a younger and more varied audience. WIRED also noted that Skullcandy's products are affordable compared with Bose's own, which lets Bose compete at both ends of the market. Bose says it wants to reach more people through its own products, technology partnerships and a growing portfolio of brands.
Bose acquired McIntosh Group, owner of McIntosh Laboratory and Sonus Faber, in 2024. This year it acquired StreamUnlimited Engineering and Firelight Technologies, the maker of FMOD. The Verge placed the Skullcandy deal alongside these recent purchases when it reported the news. The timeline below traces the sequence of acquisitions and the start of the product partnership.
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Bose has acquired Skullcandy, the lifestyle audio brand known for affordable headphones and speakers. The companies did not disclose the financial terms, and Skullcandy will operate as a separate brand within Bose's consumer audio business.
AI text based on reports by GSM Arena, TechRadar, La Razón and other publishers. Published .