Football · Athens

SPORT FM TV wins Champions, Europa and Conference League rights until 2031

Yiannis Alafouzos' SPORT FM TV has reportedly secured the Champions League, Europa League and Conference League rights for the 2027/28 to 2030/31 seasons, with a fee reported at 300 to 320 million euros. The deal came out of a second-round contest against Percapita, whose consortium competed to the end.

AI text based on reports by NEWS 24/7, Η Ναυτεμπορική, H Kαθημερινή and other publishers. Published today at 22:34. How it is made

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In brief

Athens · Greece

The deal

Yiannis Alafouzos' SPORT FM TV has reportedly won the television rights to the three UEFA club competitions, the Champions League, the Europa League and the Conference League, for the seasons from 2027/28 to 2030/31. The package covers about 500 matches a season, which will be shown on SPORT FM TV's digital platform and on SKAI television. Some outlets put the fee in a range of 300 to 320 million euros, while others say it is just over 300 million euros. SPORT24 describes the agreement as the most recent and largest move by Alafouzos into sports broadcasting rights.

A contest settled in a second round

The bidding went to a second round on Thursday, 5 November, where SPORT FM TV faced Percapita. Percapita's consortium brought together media and telecoms players and included business interests tied to the Vardinogiannis and Marinakis groups. It fought for the package until the end, but SPORT FM TV's final offer is reported to have decided the contest. The UEFA deals behind the tender were concluded in November 2025 with the five largest football markets in Europe, England, Spain, Germany, Italy and France. Those agreements opened the way for the remaining countries to complete their own processes.

What it adds to the SPORT FM TV portfolio

Before this deal SPORT FM TV had already secured the home Super League matches of Panathinaikos and Iraklis, all Stoiximan GBL games, and the Superbet Greek Cup together with the Super Cup final. The Panathinaikos package is valued at 60 million euros for three years, or 20 million per season, while Iraklis's home games are priced at 5 million euros over two years. The GBL rights stand at 50 million euros, and the cup and Super Cup final bundle totals 8.4 million euros. Domestic rights together come to 123.4 million euros, and SPORT24 puts the total investment above 423.4 million euros once the European package is added. The chart uses SPORT24's 300 million euro figure for the European package, the lower end of the reported range.

Reported SPORT FM TV rights deal values per SPORT24million euros

Data from the article text

Broadcast shift and what comes next

Magenta TV holds the current European club rights until summer 2027, so the handover to SPORT FM TV comes with the new season. SKAI entered digital sports broadcasting this year, and its television channel will carry matches alongside the SPORT FM TV platform. According to the reports, the main challenge now is commercial, namely attracting subscribers, winning advertising and making the matches easy for viewers to access. The deal runs from the 2027/28 season to 2030/31.

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