Ultimo set to draw 250,000 fans to Rome, breaking Italy's all-time paid concert attendance record

A record built in the Roman suburbs

More than 250,000 people are expected on the esplanade of the University of Tor Vergata on 4 July, where Ultimo's "La Favola Per Sempre" will become the highest-attendance paid concert ever held in Italy. The figure exceeds the previous SIAE-certified peak of 225,173 set by Vasco Rossi at Modena Park in 2017. Organisers have framed the location as a deliberate link to the singer's origins in San Basilio, the working-class district where he grew up.

The stage and the infrastructure

The production includes a main stage 140 metres wide and 33 metres high, wrapped in 2,500 square metres of high-definition LED panels and supported by more than 1,500 lighting units. Eighteen additional giant screens and dozens of audio towers will be distributed across the site to guarantee visibility and sound quality throughout the crowd.

The emotion in your eyes is something we will never forget, so we will do everything to make sure yesterday was not 'just' a first time, but the first of many. It's a promise.

Accessibility and the rehearsal

On 2 July, Ultimo opened the general rehearsal exclusively to 1,500 people with disabilities and their families. The singer's team described it as a commitment to make future events equally inclusive. For the main show, around 500 health workers will be deployed, alongside 10 advanced first-aid stations, 20 ambulances, and over 50 staff dedicated to assisting spectators with disabilities.

Logistics, security and transport

Gates will open at 07:00 on 4 July and once inside, ticket holders will not be permitted to leave and re-enter. The event runs a cashless system via a wristband linked to the official app. More than 1,000 local police officers are assigned to traffic management, anti-counterfeiting and site security, with road closures starting on 3 July from 14:00 and continuing until 5 July. Rome's metro will operate for 24 hours, a decision taken by the city and ATAC for public order reasons, not funded by the artist.

The business behind the artist

Ultimo Entertainment S.r.l., founded in 2019 and based in Milan, reported revenue of 7,515,748 euros and a net profit of 2,373,277 euros in 2024. The company employed eight staff in 2026.