Prime Day 2026 opens with steep discounts on Apple, Beats, Kindle, and more tech bestsellers

Four-day sale kicks off

Amazon Prime Day 2026 began on June 23 and runs through midnight on June 26, its longest iteration yet. The sale spans hundreds of thousands of items, but electronics are drawing the sharpest markdowns. Early standouts include Apple’s AirPods Pro 3 at $179, the Oura Ring 4 at its lowest price ever of $259, and the Fire TV Stick 4K for $17.99. A Prime membership is required to access the deals; a free 30-day trial is available for newcomers.

Headline deals: AirPods, Beats, and Kindle

AirPods Pro 3 have seen Amazon and Walmart trading blows to offer the lowest price. Beats Solo 4 in Black & Gold dropped to $99, half off the $199 list price and an all-time low. Kindle Colorsoft standard model carries a 36% discount, while the Signature edition is 21% off. For those considering alternatives, the Kobo Libra Colour scored a perfect five stars from TechRadar for its note-taking ability with an optional stylus.

“the fastest, smoothest e-reader we’d ever used, whether reading in color or just black and white text”

Wearable and smartwatch bargains

Smartwatch deals are deep: Apple Watch SE 3 at $199, Samsung Galaxy Watch8 Classic at $349.99, and Garmin Fenix 8 at $749.99. UK shoppers can grab a Garmin Epix Pro (Gen 2) for £299.99 at H Samuel, while the Amazfit Active 2 offers an affordable fitness tracker option. The Oura Ring 4 smart ring is down to $259, matching its historical low.

Home office and back-to-school tech

The Kamrui Hyper H2 Mini PC, packing a 10-core Intel i5-14450HX, 16 GB RAM and a 512 GB PCIe 4.0 SSD, is $460 (was $600). It drives up to three 4K monitors and is user-upgradeable, making it a capable dorm-room desktop. Logitech’s MX Keys Mini keyboard is 20% off at $80, with three-device Bluetooth switching, smart backlighting and a compact tenkeyless design. Meanwhile, the CMF Headphone Pro from Nothing’s sub-brand delivers customizable over-ear ANC, long battery life and sub-$100 pricing, ideal for students on a budget.

Discount snapshot

Beats Solo 450%

Kindle Colorsoft36%

Kamrui Hyper H2 Mini PC23.3%

Logitech MX Keys Mini20%

Beats Solo 4

50 %

Kindle Colorsoft

36 %

Kamrui Hyper H2 Mini PC

23.3 %

Logitech MX Keys Mini

20 %

Data from the article text

The sale runs until midnight on June 26, leaving a few days to catch these markdowns before prices reset.