Prime Day 2026 opens with steep discounts on Apple, Beats, Kindle, and more tech bestsellers
Amazon’s four-day Prime Day 2026 event launched on June 23, serving up some of the year’s deepest price cuts on Apple devices, Kindle ereaders, Beats headphones, Samsung smartwatches, and other consumer tech, with several products hitting their lowest prices ever.
Four-day sale kicks off
Amazon Prime Day 2026 began on June 23 and runs through midnight on June 26, its longest iteration yet. The sale spans hundreds of thousands of items, but electronics are drawing the sharpest markdowns. Early standouts include Apple’s AirPods Pro 3 at $179, the Oura Ring 4 at its lowest price ever of $259, and the Fire TV Stick 4K for $17.99. A Prime membership is required to access the deals; a free 30-day trial is available for newcomers.
Headline deals: AirPods, Beats, and Kindle
AirPods Pro 3 have seen Amazon and Walmart trading blows to offer the lowest price. Beats Solo 4 in Black & Gold dropped to $99, half off the $199 list price and an all-time low. Kindle Colorsoft standard model carries a 36% discount, while the Signature edition is 21% off. For those considering alternatives, the Kobo Libra Colour scored a perfect five stars from TechRadar for its note-taking ability with an optional stylus.
the fastest, smoothest e-reader we’d ever used, whether reading in color or just black and white text
Wearable and smartwatch bargains
Smartwatch deals are deep: Apple Watch SE 3 at $199, Samsung Galaxy Watch8 Classic at $349.99, and Garmin Fenix 8 at $749.99. UK shoppers can grab a Garmin Epix Pro (Gen 2) for £299.99 at H Samuel, while the Amazfit Active 2 offers an affordable fitness tracker option. The Oura Ring 4 smart ring is down to $259, matching its historical low.
Home office and back-to-school tech
The Kamrui Hyper H2 Mini PC, packing a 10-core Intel i5-14450HX, 16 GB RAM and a 512 GB PCIe 4.0 SSD, is $460 (was $600). It drives up to three 4K monitors and is user-upgradeable, making it a capable dorm-room desktop. Logitech’s MX Keys Mini keyboard is 20% off at $80, with three-device Bluetooth switching, smart backlighting and a compact tenkeyless design. Meanwhile, the CMF Headphone Pro from Nothing’s sub-brand delivers customizable over-ear ANC, long battery life and sub-$100 pricing, ideal for students on a budget.
Discount snapshot
- Beats Solo 4
- 50 %
- Kindle Colorsoft
- 36 %
- Kamrui Hyper H2 Mini PC
- 23.3 %
- Logitech MX Keys Mini
- 20 %
The sale runs until midnight on June 26, leaving a few days to catch these markdowns before prices reset.
