Polish tourists become Brandenburg's top foreign visitors with 238,000 overnight stays in 2025

Polish visitors lead foreign tourism

Brandenburg has become a firm favourite among Polish holidaymakers. In 2025, guests from Poland generated 238,000 overnight stays, representing more than 20 percent of all foreign overnights in the eastern German state. The Netherlands followed with 110,000 stays, Denmark with 62,000 and the Czech Republic with 60,000.

In 2025, more than 20 percent of foreign overnight stays came from Polish guests. Brandenburg's profile in Poland is high.

What draws them to Brandenburg

Polish visitors are drawn to a mix of heritage and outdoor activities. Castles, manor houses, parks and gardens rank high on the list, alongside nature experiences and cross-border tourism. The state tourism agency promotes the region directly in Poland, placing adverts in the customer magazine of the Polish railway and in a Polish outdoor publication.

Popular destinations

Several sites have emerged as magnets. The NaturTherme spa in Templin, the El Dorado Western town and the Uckermärkische Bühnen theatre in Schwedt (which runs bilingual German-Polish theatre days) are among the favourites. The Dominican monastery in Prenzlau, known for its German-Polish projects, and Kloster Neuzelle also attract many visitors. Frankfurt (Oder) draws crowds for cross-border cultural events such as "Klassik ohne Grenzen". Further east, the Niederfinow boat lift and the Tropical Islands resort are popular stops. Cycling and hiking tours along the border region round out the offer.

Marketing across the border

The tourism board sees the proximity and shared cultural ties as a natural advantage. Targeted campaigns in Polish-language media have raised awareness, and the bilingual programming in towns like Schwedt and Prenzlau lowers the language barrier. The result is a steady flow of day-trippers and overnight guests who treat Brandenburg as a near-home getaway.