Meta unveils Fury, Adventurer, and Starfire smart glasses, dropping Ray-Ban, from $299 with Kylie Jenner edition at $399
Meta launched three new AI-enabled smart glasses, the Fury, Adventurer, and Starfire, under its own brand today, dropping the Ray-Ban name to reach a starting price of $299, while the Kylie Jenner co-designed edition sells for $399.
Meta has dropped the Ray-Ban name from its smart glasses for the first time, unveiling a trio of its own-brand AI glasses starting at $299. The launch event in New York City yesterday revealed three distinct styles: the rectangular Adventurer, the bolder squared Fury, and the Starfire, co-designed with Kylie Jenner.
What the glasses offer
The new frames share the same core hardware as Meta's existing best-selling AI glasses: multi-array microphones, spatial audio, and 3K video cameras, with slightly longer battery life. A new action button on the right arm launches Meta AI or can be customised. The companion app ships with the Muse Spark AI update already rolling out to older models, and live translation now supports 20 languages, adding Mandarin, Korean, Japanese, Arabic, and Hindi.
Design and comfort
Meta has put considerable effort into fit. Nose pads adjust to three positions, temple tips are bendable, and hinges over-extend for larger heads. Across 26 colour and material combinations, the Adventurer leans classic rectangular, the Fury goes square and louder (Racing Green translucent frames recall the limited-edition Wayfarer), and the Starfire takes a smaller oval shape, Jenner’s signature cat-eye style.
Smart glasses are like public transportation. People will use it when it’s good enough.
Kylie Jenner’s Starfire
The $399 Starfire edition brings several touches designed with Jenner: a tiny gemstone on the lens, a metal nose pad that won’t absorb makeup, and an AI-generated version of Jenner’s voice for Meta AI. The charging case includes a mirror and a note from Jenner. Gizmodo noted that many who tried them on preferred the rounder fit despite its departure from the Ray-Ban silhouette.
Dropping the luxury brand to cut price
By removing the Ray-Ban badge, Meta undercuts its own second-generation Ray-Ban Meta glasses by roughly $80. Executive Alex Himel said the company needed a lower price point and that EssilorLuxottica’s other brands at that tier were not well known, so “there wasn’t an obvious fit.” The partnership with EssilorLuxottica remains, the conglomerate still manufactures and distributes the glasses, sold at LensCrafters with prescription support from -12 to +2.25.
We just feel like we need to have a pair of glasses at a lower price point, and we were trying to figure out what could work there. [EssilorLuxottica] do have glasses at brands that are at lower price points, but they’re not really that well known, so there wasn’t an obvious fit there.
We have every ambition to reach every corner of market.
