Amazon Prime Day 2026 starts early as Walmart, Argos, and H Samuel fire off rival discounts on Garmin, Apple, and more
Amazon Prime Day 2026 has triggered a wave of early discounts and competitor sales, with Walmart, Argos, and H Samuel all launching promotions a day before the main event, slashing prices on everything from smart glasses and OLED TVs to Garmin watches and streaming subscriptions.
Rival sales jump the gun
Walmart launched its week-long 'Walmart Deals' promotion on 22 June, a full day ahead of Prime Day, offering record-low prices on brands like Apple, Ninja, Samsung, and Dyson, along with a 50% discount on an annual Walmart Plus membership (now $49). In the UK, Argos opened its 'Seize the sale' event, which includes the LG C5 55-inch OLED TV for £989, the Philips Baristina coffee machine for £255, and a Dyson AM09 Hot + Cool Fan for £289. Jewellery retailer H Samuel undercut major tech retailers with the Garmin Epix Pro (Gen 2) at £299.99, its lowest price ever.
Streaming and accessory deals
Amazon itself is offering limited-time streaming subscription add-ons through Prime Video, with prices as low as $0.99/£0.99 per month for services like Apple TV+, Paramount+, BritBox, and MGM+. The sale also includes a range of Echo and Kindle accessories, such as an adjustable Echo Show stand reduced from $49.99 to $9.99, and wireless charging docks for e-readers.
Gadgets and handheld upgrades
Polaroid Go Gen 2 instant cameras are discounted by over $30 in the US and £20 in the UK, each bundled with a film pack. The RayNeo Air 4 Pro smart glasses, which project a virtual 200-inch display, saw price cuts to $239.20 in the US and £248.99 in the UK. TechRadar’s reviews editor also spotlighted Prime Day discounts on handheld gaming accessories for Steam Deck, Nintendo Switch 2, and other portable devices, with deals available on both sides of the Atlantic.
