1Password Users to Pay More: Company Announces Price Increases for Subscription Plans

The 1Password platform, considered one of the market leaders in password managers, has officially confirmed a change to its pricing policy. From the end of March, the individual subscription will increase from $2.99 to $3.99 per month, while the family plan – allowing up to five people to use the service – will be priced at $5.99 instead of the previous $4.99. Annually, this translates to an expense of around $48 for a single user. Company representatives explain that the rate adjustment is driven by significant investments in infrastructure and the implementation of modern standards, such as passkeys. „While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years.” — 1Password The software-as-a-service (SaaS) market has been going through a phase of systematic monetization of its user base for several years, which in the digital security sector has intensified following mergers of major players and rising cloud infrastructure maintenance costs. Although a one-dollar increase may seem small at first glance, in percentage terms, the individual plan becomes over 33 percent more expensive. This situation has sparked a lively discussion among cybersecurity experts, who point to the existence of alternatives. Among the most frequently mentioned options are Bitwarden, offering a free plan with many key features, and Proton Pass. However, it is worth noting that 1Password maintains high customer loyalty thanks to its intuitive interface and high security standard, which for many people still outweighs the higher subscription price. Users with active subscriptions will be able to keep their current rates until the first billing cycle following March 26, 2026. Changes in 1Password Monthly Rates (USD): Individual Plan: 2,99 → 3,99; Family Plan: 4,99 → 5,99 Analysis of 1Password's trajectory indicates a shift in the company's business strategy, which is increasingly targeting the corporate sector. Focusing on B2B solutions allows for generating more stable revenue, but price increases for individual customers could weaken the brand's position in the mass market. Experts advise users reluctant to accept the new rates to consider paying for an annual subscription upfront before the changes take effect, which would defer the increase for another twelve months. Faced with growing competition from free tools integrated into Apple and Google operating systems, paid password managers must continually prove their functional superiority.