Amazon has released an update for its artificial intelligence assistant Alexa+ that allows users to choose one of three personality styles. The options include a "concise" style for direct answers, "chill" for relaxed conversation, and "cheerleader" for a more enthusiastic and supportive tone. The company emphasizes that the change aims to better tailor the assistant to individual user preferences. The update is available immediately for all Alexa+ service subscribers.

Three New Personality Styles

Alexa+ users can now choose whether the assistant should be concise, chill, or cheerleader, which changes the tone and length of its responses.

Experience Personalization

The goal of the update is to more deeply personalize AI interactions to better fit each user's style and needs.

Immediate Availability

The new functionality is already available for all subscribers of the paid Alexa+ service and does not require a hardware update.

Amazon has updated its paid, artificial intelligence assistant Alexa+, adding the ability for users to choose one of three personality styles. This decision responds to diverse preferences regarding the tone and character of interactions with the AI assistant. The "concise" option is meant to deliver direct, laconic answers, ideal for users who value speed and specificity. The "chill" style offers a more relaxed, conversational tone, akin to natural dialogue. Meanwhile, the "cheerleader" mode transforms Alexa+ into an enthusiastic and motivating partner that praises and cheers on the user. Originating from the fictional starship computer interface in the "Star Trek" series, the concept of a digital voice assistant began commercial operation in the second decade of the 21st century. Amazon Alexa, launched in 2014, was a pioneer in this field, and the development of large language models in the 2020s enabled the transition from simple commands to advanced, contextual conversations. The update, available immediately for subscribers, requires no hardware changes and is managed via the app. It points to a broader trend in the technology industry, where personalization of AI experiences is becoming a key competitive arena. The company has not disclosed whether it plans to introduce additional styles in the future, or if similar features will come to the free version of Alexa.