The 1Password platform, one of the world's most popular password managers, has announced upcoming changes to its pricing. Starting March 26, 2026, individual users and families will pay one dollar more per month for access to the service. The company justifies the increase as necessary for further investment in innovation and security, emphasizing that rates have not changed for many years. For many users, this means a cost increase of over 30 percent.
Price Increase by One Dollar
Individual and family plans become more expensive by $1 per month, which for the personal plan constitutes a 33% increase.
Effective Date of Changes
The new rates will apply to current users from the first billing cycle after March 26, 2026.
Investments in Passkeys
The price hikes are justified by the development of passkey technology and the necessity to maintain the highest security standards.
The decision to change rates by AgileBits, the software producer of 1Password, has caused a significant stir in the tech industry. This is the first major price adjustment in a long time, which the company explains by the product's evolution into a comprehensive digital identity management tool. The new pricing plan includes an increase for the individual plan from $2.99 to $3.99 per month, while the family package will rise from $4.99 to $5.99. The changes will take effect for new customers almost immediately, while current subscribers will feel them during the first renewal of their billing cycle after March 26, 2026. „While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years.” — 1Password The password manager market has come a long way from simple local databases to advanced cloud ecosystems. In recent years, the industry has been consolidating in response to the growing complexity of cyber threats and the requirement to support passwordless standards. The introduction of price hikes coincides with the intensive development of mechanisms such as passkeys. The company has invested significant resources into integrating this technology, which is intended to attract more demanding business clients. However, experts note that for home users, the price barrier is becoming increasingly high. As a result, interest in competitors is growing, including solutions like Bitwarden or Proton Pass. Analysts emphasize that 1Password user loyalty stems mainly from excellent interface and stability, but the drastic percentage jump in the individual plan may prompt some to migrate. 33% — increase in the individual user subscription price Despite the announced changes, cybersecurity experts advise against abandoning professional password managers in favor of free, less secure methods. They emphasize that a cost of around $48 per year is still relatively low compared to potential losses resulting from identity theft. The company will likely maintain a strong market position, but must account for an outflow of price-sensitive users who will choose alternatives of the open source type. The company's strategy clearly aims at monetizing its premium user base and expanding functionality for the Enterprise sector.