Samsung is launching its biggest flagship smartphone lineup refresh campaign of the year. The official premiere of the Galaxy S26 series will take place on February 25 during the spring edition of the Galaxy Unpacked event. The event is accompanied by deep promotions on the current S25 Ultra model and the budget FE variant, which are being sold off before the new models arrive. The company is also offering pre-launch reservation of the S26 on preferential terms.
Galaxy S26 Series Launch
On February 25, during the Galaxy Unpacked livestream, Samsung will officially present the new flagship smartphone line, continuing the S series.
Deep Clearance Sales of Predecessors
Before the S26 launch, stores are lowering prices of the S25 Ultra model to record-low levels, and the S25 FE is promoted with discounts of up to 160 euros.
Pre-reservation with Bonuses
The company is running a pre-reservation program for the S26, which is closing soon. Participants can expect special prices and credits.
Live Stream on February 25
Galaxy Unpacked can be followed via Samsung's official channels, including YouTube and the company's website.
Samsung is preparing for a major spring debut. On February 25, during the Galaxy Unpacked event, the premiere of the flagship Galaxy S26 smartphone series will take place. This event, streamed live worldwide, is the main highlight of the Korean giant's annual cycle of new product presentations. While awaiting the new releases, retailers are launching aggressive sales of currently available models. The Galaxy S25 Ultra, the top-tier smartphone from the previous generation, is being offered in promotions considered the lowest prices in history for this device. Galaxy S25 Ultra Price Over Time: 2025-11: 1299, 2026-01: 1199, 2026-02-24: 999 Simultaneously, the Galaxy S25 FE (Fan Edition) model, the budget version of the flagship, is also heavily discounted. The S25 FE model is available in attractive offers where discounts allow purchasing the device at a price close to 2500 PLN, attracting customers looking for a good price-to-quality ratio. Samsung promotes it with slogans about a large screen and integrated artificial intelligence.The Galaxy S series was first presented by Samsung in 2010, replacing the Omnia line. Galaxy Unpacked events, organized regularly for years, have become key moments in the technology industry calendar, during which the most important launches are announced. For impatient customers who want to secure the new model, Samsung is running a pre-reservation program. According to announcements, registration for this program is closing soon, and participants can expect bonuses in the form of a $30 credit for accessory purchases and high trade-in values. This is a standard marketing tactic aimed at building an initial pool of orders and engaging the brand's most loyal fans. The technical details of the new S26 remain speculative for now, but during Unpacked, information about the processor, cameras, battery, and software novelties, including AI features, is expected. Samsung Smartphone Promotions Before S26 Launch: Galaxy S25 Ultra: Full retail price → Lowest price in history (clearance); Galaxy S25 FE 512GB: Regular price → Promotional price (-160 euros); Galaxy S26: No reservation → Pre-reservation with bonuses The entire campaign clearly shows the rhythm of the smartphone industry, where before a new generation launch, retailers clear out old model stock, and manufacturers strive to maximize attention and pre-orders for upcoming hits. The success of the S26 will be crucial for Samsung's position in the competitive, high-margin premium segment.