Midjourney acquires astrology app Co-Star, names founder Banu Guler chief design officer

The acquisition

Midjourney has purchased the personalized astrology app Co-Star, the company confirmed on July 24. The deal closed in the spring, though financial terms were not disclosed. Co-Star founder Banu Guler will remain in control of the app and also join Midjourney as its chief design officer, a new role at the company.

I respect her insights immensely and am excited to have an opportunity to have her and her amazing team join Midjourney to help build a broader organization around Product and Design. Co-Star itself is a wonderful project, and it will remain entirely under Banu's control and direction. But now she will have radically expanded resources and teams to help us going forward on all of our projects.

Co-Star's reach

The astrology app delivers daily horoscopes and compatibility checks by combining human insight, NASA data, and AI. Guler said Co-Star has reached 35 percent of young people in the US, with tens of millions of app downloads. Bloomberg reported the app has about 4.3 million monthly active users.

Computers can be tools that reveal our humanity to ourselves. Tools that show you what you mean, how you feel, what you're imagining, before you can articulate it yourself.

Midjourney's broader pivot

The acquisition marks a step beyond Midjourney's web and Discord-based image tools. With Guler's team, the company plans to build its first consumer apps, including a dedicated image-generation application. In June, Midjourney launched a health division to develop a full-body ultrasonic scanner.

Generational headwinds

Midjourney's move into an app beloved by younger users comes as Gen Z grows cooler toward generative AI. A Gallup survey from April 2026 found that excitement among 14- to 29-year-olds fell 14 percentage points to 22 percent, hopefulness dropped nine points to 18 percent, and anger rose nine points to 31 percent compared to earlier readings.

Who believes in astrology

Astrology belief in the US, drawn from Pew Research, sits at 27 percent among adults. The gender split is wide: 43 percent of women aged 18 to 49 say astrology is real, against 20 percent of men in the same bracket. Education also divides the audience, with 31 percent of those without a college degree believing, versus 20 percent of college graduates.