One of the world's most popular password managers, 1Password, has announced a significant price update effective March 27, 2026. The cost of an individual subscription will increase by one dollar per month, marking the first major adjustment in years. This decision has sparked lively discussion among users and cybersecurity experts, who point to alternative market solutions in the face of rising digital security costs.
Price increase from March
Prices for individual and family plans will increase by $1 per month starting March 27, 2026.
First change in years
The company justifies the decision by the lack of price adjustments for a long time while the number of features has grown.
Opportunity for savings
Users can avoid an immediate price hike by paying for an annual subscription before the changes take effect.
The company 1Password has officially confirmed that its service prices will increase starting March 27 of this year. The individual plan, which previously cost $2.99 per month, will now require a payment of $3.99. Similarly, the price of the family package will increase – from $4.99 to $5.99 per month. This change means the annual cost of using the tool for one person will rise from about $36 to nearly $48. The price hike applies to both new customers and existing users, with the new rates being automatically charged in the next billing cycle after the changes take effect. 33% — price increase for the 1Password individual plan Company representatives argue that despite dynamic feature development, pricing has remained stable for an exceptionally long time. In recent years, the platform has introduced a series of innovations, such as integration with passkeys or advanced identity protection features. „While 1Password has grown substantially in value and capability, our pricing has remained largely unchanged for many years.” — 1Password The history of commercial password managers dates back to the early 21st century when they began replacing ineffective password memorization methods; since then, the industry has evolved towards comprehensive SaaS-type security packages. Despite the price increases, many analysts suggest users should not hastily cancel their subscriptions, considering the stability and intuitiveness of the app's interface. Nevertheless, this move has prompted market observers to point to open source solutions, such as Bitwarden, which offer free or significantly cheaper basic plans. Experts emphasize that 1Password is currently placing greater focus on business clients and advanced features, which is meant to justify the higher margin for the SaaS model. Those looking to save can still decide to switch to annual billing at the old rates before March 27, which will defer the implementation of the more expensive tariff for another twelve months.