The consumer electronics market is currently experiencing a sharp wave of price reductions. This phenomenon is primarily driven by the upcoming Galaxy Unpacked event, where Samsung will unveil its new flagship series. Ahead of the S26 models' debut, prices of last year's devices, such as the Galaxy S25 or iPhone 15, have dropped by several hundred euros. Simultaneously, Xiaomi is pursuing an aggressive pricing policy, clearing out models from the 14 and 15 series ahead of the flagship 17 Ultra launch.
Samsung Flagship Price Cuts
Prices of the Galaxy S25 model have dropped by nearly 400 euros in selected online stores ahead of today's S26 series launch.
Xiaomi's Pricing Offensive
The Chinese manufacturer is clearing out models from the 14 and 15 series, offering discounts reaching 53% of the catalog price in official stores.
Affordable QLED TVs
Prices of large-format screens, including 75-inch models from Xiaomi and Samsung, have dropped to historically low levels.
The mobile technology and consumer electronics market is at a turning point triggered by the launch cycles of major manufacturers. The central focus of these changes is the Galaxy Unpacked conference announced for February 25, 2026, during which Samsung is set to officially unveil the Galaxy S26 line and new devices in the 'wearables' and foldable smartphone categories. In anticipation of these new products, retailers such as Amazon, Cdiscount, and AliExpress have drastically reduced prices of the current flagship model – the Galaxy S25. This device, which debuted at a price of nearly 1,000 euros, can now be purchased for around 630 euros, representing one of the lowest prices since its launch.The traditional publishing cycle in the technology industry forces sellers to clear out inventory of older models before the new generation arrives, which historically has been the best time for budget-conscious customers to purchase premium devices. The situation is equally dynamic in the home entertainment segment. Prices of QLED matrix TVs are dropping to unprecedented levels – smaller 43-inch screens or budget 50-inch units from Daewoo and Toshiba can be purchased for amounts below 400 euros. Meanwhile, Xiaomi, preparing the ground for the launch of the 17 Ultra model, has decided on radical price cuts for older flagships and mid-range models from the Redmi Note series. Discounts often exceed 50% of the original value, as seen particularly with the Xiaomi 15. Experts note that while the current offers are attractive, they are time-limited and result from the need to make room for upcoming innovations based on increasingly advanced artificial intelligence.19:00 — start time of the Galaxy Unpacked event on February 25, 2026 „Votre télé ruine vos soirées Netflix ? Cette barre de son Samsung propose 150 euros remboursés en ce moment” — Le Figaro It's also worth noting the secondary market and older generations, which are regaining popularity. Models such as the iPhone 15 or Samsung Galaxy S22 are reaching record-low price points, becoming an attractive alternative for those not seeking the latest technological solutions. On the Polish market, the offer for the photographic flagship vivo X300 Pro stands out, as it has returned to sale with attractive gift sets.
Perspektywy mediów: Media focus on the benefits for consumers resulting from aggressive price competition among large corporations and e-commerce platforms. Commentators highlight the opportunity for technological modernization of households while maintaining budget discipline.
Mentioned People
- Samsung Galaxy S25 — Current flagship model available in record-breaking promotions.
- Xiaomi 17 Ultra — Upcoming flagship smartphone from Xiaomi, causing price reductions for older models.