The latest Samsung Galaxy S26 flagship series has officially entered the market, triggering a wave of aggressive pre-order offers from global distributors. While reviewers analyze battery performance and the quality of the new panels, the first sensational information about next year's Galaxy S27 Ultra model is already leaking online. The Korean giant is betting on its own Exynos processors, abandoning Snapdragon units, which could significantly impact the cost structure and performance of the devices.
Drastic Pre-order Discounts
Thanks to trade-in programs and promotions, the price of the S26 Ultra model can drop by over 60% compared to the manufacturer's list price.
End of the Snapdragon Era at Samsung
The latest reports confirm that Samsung plans a complete migration to its own Exynos chips in upcoming device generations.
Galaxy S27 Ultra Leaks
Next year's flagship will receive significant camera improvements, drawing from optical solutions used by competition from China.
Controversy Over Screens
Some sources indicate the use of lower-quality matrices in the cheapest S26 variant to reduce production costs.
The official market debut of the Samsung Galaxy S26 series has dominated the tech space, bringing a range of extreme opinions and unprecedented promotional offers. The Galaxy S26 Ultra model, the flagship of the new line, attracts attention not only with its specifications but primarily with its discount systems. As part of the official pre-order in selected markets, thanks to trade-in programs and loyalty bonuses, the flagship's price can be reduced from the base $1,299 to just $399. Simultaneously, American carriers like T-Mobile offer the device almost for free when choosing an appropriate tariff plan, though experts advise caution when analyzing long-term contractual obligations. In technical terms, however, the new series raises some controversy. Reports have emerged about the use of panels in the base S26 model with parameters inferior to the previous generation, which industry editors describe as a step backward. On the other hand, the first battery tests for the Ultra version indicate solid results, close to the expectations of the most demanding users. An interesting thread is also the launch of accessories, including the Galaxy Buds4 Pro earbuds, which, thanks to artificial intelligence technology and 24-bit audio, are set to redefine the playback quality of older audio recordings. At the same time, older models like the S23 or S24 Ultra are seeing record discounts, reaching up to 73% of their initial value. Since 2010, when the first Galaxy S series model debuted, Samsung has consistently built an ecosystem based on rivalry with the iPhone, becoming the leader in the Android smartphone segment. Even though the dust from the S26 launch hasn't settled yet, analysts' eyes are already turning towards the Galaxy S27 Ultra. Leaks suggest a revolutionary change in hardware strategy: a full transition to Exynos processors and a complete abandonment of chips from Qualcomm. The new model is expected to bring significant improvements in optics, utilizing solutions known from the competing Xiaomi 17 Ultra, heralding the next stage in the megapixel war and lens brightness in mobile photography. „Ta Ultra rozsadzi konkurencję jak granatem - nie mam co do tego wątpliwości” (This Ultra will blow the competition apart like a grenade - I have no doubt about it) — Editor of gsmManiaK