This year's Mobile World Congress in Barcelona focuses on two pillars: ubiquitous artificial intelligence and the burning need to build European digital autonomy. While giants like Samsung and OPPO showcase flagship AI-powered devices, European telecom leaders warn against excessive reliance on technology from the US and China, initiating defense projects worth 75 million euros.

EURO-3C Project for Europe

The European Commission and Telefónica are investing 75 million euros in a digital platform aimed at ensuring the EU's technological sovereignty.

AI Expansion in Smartphones

Samsung Galaxy S26 Ultra and OPPO Find X9 Ultra define a new standard for mobile devices powered by artificial intelligence.

Rising Memory Prices

Increasing costs of memory modules could translate into significant smartphone price hikes in the coming quarters.

Conflict's Impact on MWC

Tensions in the Middle East affected the logistics of the trade fair, causing cancellations of some official events.

The jubilee twentieth edition of Mobile World Congress in Barcelona has become an arena not only for technical premieres but primarily for a strategic debate about the digital future of Europe. The main topic dominating both corridor conversations and official speeches is technological sovereignty. Industry leaders, such as Telefónica Chairman José María Álvarez-Pallete and Marc Murtra from Indra, warn against the "naivety" of relying on American AI models. In response, the European Commission together with Telefónica launched the EURO-3C project, with a budget of 75 million euros, aimed at creating a common digital platform to strengthen EU autonomy. Since 2006, when MWC moved from Cannes to Barcelona, the event has transformed the Catalan capital into a global mobility hub. Over two decades, the digital sector in this region has grown to account for 25% of local GDP, demonstrating the enormous impact of the trade fair on the real economy. On the product side, the fair was dominated by premieres of devices utilizing advanced artificial intelligence. Samsung showcased the Galaxy S26 Ultra model, dubbed the most advanced AI smartphone, while OPPO confirmed the imminent entry of the Find X9 Ultra model into the European market. Meanwhile, the brand Nothing focused on design, refreshing the Phone 4a model with four new color variants. An interesting innovation is also the budget "open-ear" headphones from TCL, offering 3D sound and real-time translation via AI for under 80 euros. Chinese companies, like Huawei, are pushing the concept of 5G-A and eco-friendly solutions for data centers, preparing the ground for the "Agentic Internet" era. Despite technological optimism, the industry faces geopolitical and economic challenges. The conflict in the Middle East became an unexpected backdrop for the event, leading to the cancellation of some meetings and difficulties for delegates' travel. The industry also grapples with the specter of component price hikes, particularly memory modules, which could halt the trend of democratizing access to the latest smartphones. However, the Polish technological offensive, visible at the fair, shows that domestic companies are increasingly boldly seeking niches in this global digital arms race, where the stakes are not only profit but also political independence. „Es una ingenuidad pensar que podemos contar con una soberanía tecnológica basada en tecnologías de terceros países cuando todo se convierte en un arma.” (It is naive to think we can count on technological sovereignty based on technologies from third countries when everything becomes a weapon.) — Marc Murtra

Perspektywy mediów: Liberal media emphasize the necessity of European cooperation and joint funds for developing its own AI to defend democratic values. Conservative and business media criticize over-regulation of the EU market, pointing to the advantage of the US and China stemming from greater economic freedom.

Mentioned People

  • José María Álvarez-Pallete — Chairman of Telefónica, warning against dependence on foreign artificial intelligence.
  • Marc Murtra — Chairman of the company Indra, advocating for building a European technological base.
  • Li Peng — Huawei representative responsible for implementing 5G-A and AI solutions.