The coming weeks will bring a series of key launches in the mobile market. Apple has announced an event for March 4, where it will present new MacBooks and likely a budget iPhone. The next day, March 5, Nothing will unveil the Phone 4a series, directly challenging the Cupertino giant. Simultaneously, Infinix and vivo are preparing devices with record-breaking 7000 mAh batteries and advanced 200 MP cameras, targeting the mid-range segment.

Apple announces March conference

On March 4, Apple will present new MacBook computers and iPad tablets. The launch of a budget iPhone 17e model is also possible.

Nothing challenges the giant

The Nothing brand has scheduled the launch of its Phone 4a and 4a Pro models for March 5, conducting an aggressive campaign aimed at Apple.

New battery performance records

Smartphones from vivo and Infinix will receive cells with a capacity of up to 7000 mAh, which is set to revolutionize device battery life.

Xiaomi's system updates

The Chinese manufacturer announced the list of models that will receive Android 17 and the new version of HyperOS 4 in autumn of this year.

The modern mobile technology market is entering a phase of intense launches that will dominate the period before and during the MWC 2026 trade show in Barcelona. American giant Apple has sent out invitations for an event scheduled for March 4, 2026. Analysts predict the debut of new MacBook and iPad models, with the most sensational report being the possible presentation of the iPhone 17e, intended to be an affordable alternative in the manufacturer's lineup. The events will take place simultaneously in New York, London, and Shanghai, suggesting a global marketing campaign. The tradition of March conferences for Apple dates back to 2011, when the iPad 2 was presented. Since then, the company has used this timeframe to refresh its accessory and desktop computer lineup before the June WWDC developer conference. Apple's moves were swiftly responded to by the company Nothing, which just one day later, on March 5, plans to launch the Phone 4a and Phone 4a Pro smartphones. The manufacturer employs an aggressive marketing strategy, directly referencing the competing event in promotional materials. Meanwhile, brands like Infinix and vivo are competing through powerful technical specifications. The vivo V70 FE model is set to offer a battery with a capacity of 7000 mAh and a 200 MP camera sensor, setting new standards in the mid-range segment. „This won't be a typical event in Cupertino; Apple is preparing scattered media meetings around the world to showcase cheaper MacBooks.” — Mark Gurman From a software perspective, Xiaomi has revealed the list of devices that will receive the update to Android 17 and the proprietary overlay HyperOS 4. However, these updates are not expected until autumn 2026. It's also worth noting the expansion of brands like Tecno and POCO, which with their Camon 50 and X8 Pro models intend to compete for the Polish consumer, offering AMOLED screens with 144 Hz refresh rates at prices below the 2000 złoty threshold. Infinix Note 60 Ultra: 7000, vivo V70 FE: 7000, Tecno Camon 50 Pro: 6150, POCO X8 Pro: 5500 200 MP — resolution of the sensor will be featured in vivo's latest mid-ranger [{"dateISO": "2026-02-25", "date": "February 25, 2026", "event": "Global debut of the Samsung Galaxy S26 series"}, {"dateISO": "2026-03-04", "date": "March 4, 2026", "event": "Apple event: new MacBooks and iPads"}, {"dateISO": "2026-03-05", "date": "March 5, 2026", "event": "Launch of Nothing Phone 4a and 4a Pro"}]

Mentioned People

  • Mark Gurman — Bloomberg analyst, known for accurate leaks regarding Apple's product plans.
  • Carl Pei — Founder of Nothing, previously co-founder of OnePlus.
  • Tim Cook — Chief Executive Officer of Apple.